Category Archives: Parties & Social

Room to Read makes the Big Book Swap the new Book Club

Room to Read supports a cause very close to my heart (children’s literacy in the developing world), and is an organisation I am proud to support. Their premise is simple, clear to understand and significant: World change starts with educated children.

In recent months, my close group of girlfriends from school – whom I love dearly and who, lucky for me, I still get to see on a regular basis – have started a bit of a book club. It’s basically just another excuse to meet up over a bottle of wine, share good food and a good old gossip but, as well-educated young women, we also love a good read. And, we came to realise, we don’t read enough.

Well, imagine if we couldn’t read at all? Imagine if our fathers insisted that as soon as we were old enough to work in the local village, we dropped out of school and earned a decent wage instead? What if we couldn’t get to a school because it was so darn far away? Or because we had to look after our pain-in-the-ass younger brother instead?

I’m not going to get all charidee on you, but it’s worth thinking about, which is why I think Room to Read’s Big Book Swap is such a genius invention.

As a fundraising mechanism, it is a completely fluid concept, which is namely, this: instead of all going out and buying brand new copies of the same book, take your £8.99 (let’s round it up to £10) and put it in a central Big Book Swap pot for Room to Read. Then bring along a well-loved, well-read copy of your favourite book, and share that with the group instead. You learn a little bit more about each other’s past, reading habits and experience, you hopefully get introduced to a brand new title and you get the fuzzy warm glow of having given to charity.

And get this: every £10 you raise (give or take, that’s the price of one shiny new book in the UK) will buy you TEN local language books in Africa. TEN.

What’s not to love about that?

books pile

You can set up a small Big Book Swap with three of your closest friends. Or you can set up a table at work and get the whole building involved over the course of a day. You could host a fun singles evening at your local pub (bonus: all attendees will have at least one thing in common from the get-go, a love of books) or even a tea party for your kids and their friends after work. Take the concept into your school, university, office building or local sports club.

Or just use it as another excuse for a bottle of wine and a gossip.

But find a way to do it. The official day is Tuesday 29th March, and thy want to see as many events happening on that day as possible, but don’t be restricted by the day – the important thing is that you get involved. And to find out how to get your dosh to the nice folks at Room to Read (and to tell them about what a rip-roaring success your event was afterwards), email london@roomtoread.org.

And come and tell us what you think on Facebook too.

Big Book Swap flyer

Leave a Comment

Filed under Books, Charity, literature, Parties & Social

JWUnsigned: when fashion meets music

Frukt, the leading music strategy and communications agency, usually has its finger on the pulse of brands, bands and fans, educating the marketing industry on how brands can use music to leverage their message.

Shame they seem to have overlooked the latest in fashion/music integration: JWUnsigned. Because Jack Wills is jumping into the brand/music marketing mix head first with some pretty cool stuff.

JWUnsigned

As a means of reaching out to an expanded youth market, JW has embraced the unsigned indie music crowd, providing a platform for new talent and a portal for new fans to find them.

JWUnsigned.com showcases the talent of any band or artist who spends a few moments registering and uploading their tracks. They immediately get exposure to a key demographic (the JW market) who vote for their favourites online. Those with the most votes stand a chance of even greater fame and fortune, being invited to headline at a number of JW music events across the country – the star prize being the headline act at Jack Wills Varsity Polo 2010. Thereby increasing their fan base ten-fold.

(And if you want a snapshot of the genuine talent on show, have a quick listen to the Wills Fm radio while you’re reading this…)

In turn, Jack is seen as the gateway to a whole host of the freshest burgeoning young music talent in the UK. Jack rewards the bands with gig opportunities, and its fans with invitations to secret shows, festival stages, basement gigs and other exclusive events. Everyone wins.

JW_Francesqa

Francesqa take to the stage in this week's basement gig at the JW Kings Road store

As evidenced from the good fun had by all at the latest JWUnsigned gig (held at their split level Kings Road store this week), the talent on show is not too shabby either. While American band Hockey headlined, it was actually the slightly less polished sounds of Brit support acts Fluid Lines and Francesqa that caught our ears more readily (and eyes – Francesqa’s bassist Ben is CUTE). Taking us back a mere four years to uni days spent clasping plastic pint glasses of snakebite, rocking out in intimate venues to the sounds of Sugarcult, Zebrahead, Taking Back Sunday and Fall Out Boy – it all came flooding back.

Anyway, top night bringing together the brand that we know we love, with brand new music we’d only just been introduced to. It’s definitely an interesting route for JW – clearly growing their market whilst retaining that all-important preppy youth culture. Just now with a little more edge.

How long before JWUnsigned develops an official label? Fashion brands representing artists? I’ve heard worse plans for brand expansion… Watch this space.

1 Comment

Filed under Brands & Branding, Celebrity, Experiential marketing, Fashion & Style, Marketing, Music, Parties & Social, Social Media, Youth Marketing

Real life Barbie dolls

I loved this story in Metro this week. No, not the Barbie-doll-like Jessica Simpson kind, but actual life size human dolls. Still in the box and everything.

Barbie prom

Not quite the entrance I would have chosen to my high school prom (despite my love for the pink blonde plastic brand) – Mattel might think these two high school students are pretty cool given the global press coverage attained, but I’m guessing most of their peers thought differently.

Just a hunch.

Leave a Comment

Filed under Brands & Branding, Experiential marketing, Journalism, Parties & Social, PR, Toys & Games, Youth Marketing

Ralph Lauren & the Sony Ericsson WTA Tour: the perfect match

© Getty Images Entertainment: (L-R) Vera Zvonareva, Venus Williams, Serena Williams, Anne Keothavong and Elena Dementieva

© Getty Images Entertainment: (L-R) Vera Zvonareva, Venus Williams, Serena Williams, Anne Keothavong and Elena Dementieva

At the delectable Kensington Roof Gardens last night, tennis beauties mixed with the tailored glamour and chiselled jaws of Ralph Lauren’s most handsome ambassadors. To kick-off the pinnacle of the British tennis season at SW19 next week, Ralph Lauren came together with the Sony Ericsson WTA Tour in a perfectly conceived partnership to host the annual WTA’s pre-Wimbledon party in London.

Earlier that day, WTA girls got an ultimate Ralph makeover thanks to the racks of the designer’s luxe collections. Venus Williams wore a pre-Fall Black Label platinum satin tuxedo silk dress, while Serena Williams donned a Spring 09 Ralph Lauren Collection gold sequin pants with white top. Vera Zvonareva chose a platinum satin silk dress from pre-Fall, while Elena Dementieva showcased an owl neck dress from the Black Label. Brit star Anne Keothavong meanwhile took a liking to gold lace embroidered number from the Spring 09 collection.

All attended the party at Kensington Roof Gardens along with venue host and owner Sir Richard Branson (with Holly and Sam in tow), a selection of the London Social Set, a sprinkling of TV and music faces and of course players, coaches and their associated entourages. 

Guests were treated to an impressive array of summer barbeque goodies accompanied by seared tuna, poached salmon and bean salad, followed by strawberries & cream and mini chocolate tarts. All washed down with a specially Wimbledon-themed cocktail menu (cute). Then we danced it all off on the dancefloor ’til the wee small hours.

Safe to say, from the fabulous blazers and striking pinstripes modelled by all the staff and Tour hosts across the evening, I think I know what’s now top of the birthday list next month.

Great job Ralph – when’s the next one?

3 Comments

Filed under Brands & Branding, Celebrity, Fashion & Style, Parties & Social, Sponsorship, Sport, Tennis, Venues