09.07.09

On the search for England’s ‘lost’ Ashes season

Posted in Cricket, Journalism, Sport tagged , , , , , , , at 2:21 pm by luciebartlett

Following England’s recent victory at the Oval to reclaim Ashes glory, reflections have been made far and wide on the scale of achievement accomplished.

Amidst all the celebratory guff, Martin Johnson’s salient points in the Sunday Times last weekend rang particularly true to me.

His piece mainly focused on the commendable decision not to repeat 2005’s ‘bacchanalian bender’ (to use his glorious phrase) in light of the relative triumph this time around. In Johnno’s words, it must be remembered that we are celebrating within the context of one average team beating another average team, and not the toppling of a cricketing giant, ending nearly two decades of humiliation.

© The News of the World

© The News of the World

But his reasoned argument touched on the subject of a fairly lively debate I found myself in during a car journey back from the Cotswolds the previous weekend. Why exactly is it that England cricket fans – the media and civilians alike – seem so ready to forget the 2006-7 debacle that was in fact the previous Ashes series?

Said car-debate was triggered by some frustration with Sky Sports who, throughout this latest series, chose to dominate their match-break inserts with highlights from 2005. Sky, seeming to choose patriotic victory over recency, barely acknowledged what little encouragement might have been drawn from the albeit few inspiring individual performances in the previous series. Instead preferring to instill – or rather reiterate – the blind English belief of, ‘well, we did it four years ago so we can do it again.’

I found myself arguing that this was a symptom of our English optimism preferring to gain strength from previous victories, in order to support our current campaign, rather than dwelling on lessons learnt from past failures. The counter was that while ‘optimism’ might be admirable and reflections on previous success understandable, this should not be at the cost of total denial that an intermittent (disastrous) series ever even happened.

As Johnno himself slipped in one point:

‘…many half expected England to win and retaining the Ashes did not come as a total surprise’.

And what’s wrong with that?

Err, hang on a second - England were never in a position to ‘retain’ the Ashes this summer… seeing as we lost them two and a half years ago. Remember that?

Johnno did at least acknowledge this oversight in the same breath; his point being made that the England cricket fan-base has become so accustomed to blanking that mortifying season from our collective psyche that we barely notice we’re doing it.

He went on to offer a brief account of 2006-7 and the errors inherent therein – so astutely that I felt it worth repeating here. I’m not saying this should excuse our national denial of that series’ existence or that it explains Sky’s seemingly delusional exclusion of those highlights from this summer’s coverage – nor does it solely account for our truly shocking performance that winter. But it does touch upon some key lessons that (please God) the ECB will learn from before packing the boys off for the 2010-11 tour – when we really will be aiming to retain that little urn.

‘…but 2006-7 doesn’t count in that the boys went to Australia on holiday rather than to play cricket.

‘‘They didn’t actually start by sitting around the airport departure lounge wearing shell suits, drinking larger at 9am and checking in at the EasyJet counter, though everything thereafter reminded you of a package holiday booked online at lastminute.com.

‘‘There has never been any adequate explanation for a touring party expanding to 95 people for the flight from Syndey to Perth, a population explosion unmatched outside any colony of rabbits, and there were so many pushchairs in the hold it’s a miracle the plane managed to get off the ground.

‘So…it is also incumbent on the powers-that-be to make sure that this time England’s defence of the urn is treated more like a serious sporting mission than a family outing to Mablethorpe.’

Australia 2006/7 (that's not actually an England player - but one could be forgiven for thinking it might be)

Australia 2006/7 - that's not actually an England player. I don't think.

But to end on a positive note - one final counter to all those antipodeans’ protestations that Oz were the better team on paper and thus were the real victors:

‘Let’s hear no more about who, statistically, were the better team. When you’ve got 35 balls to dismiss Monty, and can’t do it, you don’t deserve to win.’

07.23.09

KP leaves the home team in need of some service and repair

Posted in Brands & Branding, Celebrity, Cricket, Journalism, Photography, Sport tagged , , , , , , , at 2:39 pm by luciebartlett

© Nick Potts / PA (Telegraph Media Group)

© Nick Potts / PA (Telegraph Media Group)

Couln’t resist posting this today.

With England cricket fans still reeling from the devastating annoucement of KP’s withdrawal from the remainder of the npower Ashes series, the above image found its way into two of the national broadsheets today.

PA photographer Nick Potts managed to capture and distill into one image the cloud of troubled thoughts surrounding England’s would-be captain at the present time. Standing in front of the sight screen branded with title sponsor npower’s latest slogan, the boarding rather ironically conveys: Home Team – Service and Repair – this summer… just what KP had hoped for and, unfortunately, was denied.

Don’t worry folks. He’ll be back.

07.20.09

Swine flu gets the Ashes treatment by Morland

Posted in Cricket, Current Affairs, Journalism, Politics, Sport tagged , , , , , , , at 2:36 pm by luciebartlett

The Times‘ Norwegian satirical politcal cartoonist, Morten Morland freqently delivers great insight onto topical issues with the stroke of his pen. What is quite striking about his style, is his tendency to cleverly merge two newsworthy subjects from completely different sections of the paper, juxtaposed to create a strong image with a cutting underlying message.

Case in point was today’s offering which I found particularly striking and worthy of sharing:

© The Times

© Morten Morland for The Times

And the below, after a particularly vociferous day in Parliament within the Wimbledon fortnight, shows another of his sporting endeavours. Disappointingly, he doesn’t seem to have published a book collecting together his best work (though I’m sure there will be one forthcoming) so for the time being check out his stuff online here.

© Morten Morland for The Times

© Morten Morland for The Times

MCC members not above queuing

Posted in Cricket, Sport, fans tagged , , , at 1:02 pm by luciebartlett

Hurrah! Just seen England beat the Aussies at Lord’s for the first time on 75 years.

I have a fair few highlights of my own from the last few days at the second Ashes Test. These will follow in due course (once I have some time to do a full BB picture download), but in the meantime I wanted to share my amazement at the dedication of the beloved MCC members – bedecked in their red and gold colours, queuing at the Grace Gates from 2.30am to secure the prime seats on the morning before the first and second day’s play at Lord’s last week. Good effort chaps.

© The Times

© The Times

07.10.09

Branson hits Oz for six in Ashes promotions

Posted in Brands & Branding, Celebrity, Charity, Cricket, Marketing, PR, Sport tagged , , , , at 9:21 am by luciebartlett

Looks like Richard Branson’s up to his old tricks again.

Branson bridge

This week saw the Virgin Media boss (already renowned for his proactive PR stunts) project an enormous image of himself onto Sydney Harbour Bridge in an effort to rile the Aussies and generate some Ashes-focused press coverage. Successfully it seems with all our national newspapers running with it and national outrage down-under.

A little more credible was the substance behind the ‘fifty50′ that subtley adorned the bottom left corner of the image. This refers to Virgin’s pledge to donate £1,000 to charity for every half-century that our England batsmen rack up throughout the 2009 Ashes campaign. Synics may point to the fact that it is all a promotional tool for Virgin’s 50Mb Broadband national roll-out, but with £3,000 already in the pot (KP, Colly and Prior), it certainly has more kudos than most PR stunts.

Branson headshot

07.09.09

Tweet your way to LA (and the Ashes)

Posted in Advertising, Brands & Branding, Cricket, Experiential marketing, Marketing, Social Media, Sport, Youth Marketing tagged , , , , , , , , , , , at 6:29 pm by luciebartlett

It may be because the Ashes have taken over our office, and Twitter has taken over the Ashes, but it seems that more than ever before Twitter is ruling the world. Seriously, it has gone mental in the last few days.

Bumble is on it, Tuffers is on it – aussie Jason Gillespie has become a full-on devotee of the micro-blogging site. Hell, even TMS have their own Twitter feed. This afternoon, I was literally watching on Sky, listing to Dizzy’s TMS commentary stint and tweeting them all simultaneously. It’s getting ridiculous.

Anyway, one excellent use of the tool as a promotional mechanic (without exploiting the platform as is fast becoming frowned upon) caught my eye today:

V Australia

Steve Mullins posted a note on the fab brand e-biz site (a must for any followers of the brand marketing industry) flagging this new promotion launched by V-Australia (Virgin sub-brand). The concept of the 4320LA competition is simple – a winner is chosen to fly to LA, with two of their mates, and experience all the glitz and glam of a top LA experience in 3 days. In return, they must tweet at least once every minute of their trip – i.e. 4,320 times across the 3 days.

For the target market, clearly a youthful digitally native demographic, this is the equivalent of telling the three of them they must breathe for every 4,320 minutes of their trip. It will be as natural as that (though how they cover off the sleeping part I’m not sure – I guess the point is you’re having too much fun to sleep).

It’s a brilliant way of shouting about V-Australia’a LA route, the possibility of a short 3-day trip and reaching out to a specific audience segment. Check it out yourself. But be warned before you enter: you will have to fly from Sydney in the next month…

01.10.09

English cricket hits the headlines for six

Posted in Cricket, Journalism, Media tagged , , , , , , , , , , , , , , , at 2:49 pm by luciebartlett

Indranil Mukherjee/AFP/Getty Images

Photograph: Indranil Mukherjee/AFP/Getty Images

Not since England’s Ashes glory of 2005 has the British press devoted such column space to cricket this week.

And understandably so. While the continuous Breaking News ticker rolling across Sky Sports News may have displayed the hyperbolic phrases of ‘crisis’ and ’chaos’ with characteristic indiscriminate abundance, it cannot be denied that English cricket is enduring a state of turmoil.

I do not wish to add my own twopence-worth to the volumes of commentary on the subject, but would rather highlight some of the more quotable and insightful words of wisdom expressed by some of our best sports journalists this week:

Gideon Haigh, in Thursday’s Guardian:

From an Australian perspective it all seems a uniquely English muddle, everyone just being first a little too polite, then rather too panicky.

Too true.

Andrew Miller likened the whole situation to a Shakespearean history plot in his creative piece on Cricinfo. Lawrence Booth’s outline of the divisions within the England camp created the impression of a high school common room more than a national side’s dressing room. And Jim White’s hilarious depiction of KP placed in Celebrity Big Brother merely emphasized what a farce the whole mess has become.

The schoolboy cliques that had been allowed to develop and divide the ranks were also named in The Times on Thursday – including a small posse, amusingly named (for obvious reasons) ‘The Young and Blonde’. This sat alongside Patrick Kidd’s hilarious introduction of the current situation in the England camp, dramatizing the storyline as all our favourite American drama series introduce the next episode with ’Previously, on…’:

Kevin plotted against Peter but ultimately may have lost his job because Andrew doesn’t get on with Kevin and made sure that Hugh, who has long been a buddy of Peter, knew that he didn’t like Kevin…Michael and Kevin get on but could Michael just be using Kevin to get what he wants? And why does no one ever mix with Monty?

But above all, the most eloquent piece I’ve read throughout all the to-ing and fro-ing this week has to be Ed Smith’s summary of Pietersen’s merits that ran in today’s Telegraph. If you read nothing else on the subject, read that, and then tell me that KP won’t regain the captaincy before the year is out.