Tag Archives: Coca-Cola
The Brand Popularity Contest: who won in 2010?
Bloomberg’s Businessweek announced the findings this week of their giant annual survey into brand popularity. Now presented online at Businessweek.com and in the current double issue on news-stands, is the a-z of brand categories and who won Miss/Mr Popularity in … Continue reading
Filed under Brands & Branding, Economy, Marketing
Karl Lagerfeld hits the (Diet Coke) bottle
How cute is this? Favourite soft drink partnering with epic design talent. And before you brush this off as just another brand exercise reaching its target market (though bravo Coca-Cola on that front too), it may interest you to know … Continue reading
Filed under Brand Ambassadors, Brands & Branding, Fashion & Style, Food & Drink
Landmark decision to lift ban on television product placement
I have been meaning to post on the product placement horrors in one of my fave US teen dramas 90210 for some time, and that post is still forthcoming – but in the meantime, a quick update on recent developments … Continue reading
