The Greatest Movie Ever Sold. There are so many reasons why I love the look of this movie, not least:
- Super Size Me legend, Morgan Spurlock is fronting it. Guaranteed, good honest humour whilst proving a salient, sobering point along the way
- It is completely self-referential – a film proving its own point that we are over-advertised to through the medium of film and television, whilst acknowledging it wouldn’t exist without that very industry. I just love a good old paradox
- By the look of the movie posters, he actually manages to convince Californian-based pomegranate juice-makers POM Wonderful to take the $1m title sponsorship. I cannot wait to see that boardroom table discussion
- The issue of our contemporary over-dosing on product placement is placed front and centre (anyone who doubts the presence of brands in movies needs to check out Brand Channel‘s great database, Brand Cameo)
- Great title (though he will need to be forgiven for borrowing from Frank Rich’s book of the same name)
The premise is a simple one – can you make a movie using only budget acquired from sponsors and advertisers? If you’re wondering how Spurlock came up with the idea in the first place, his director’s statement in the movie’s press pack is worth a read.
(and no fewer than 12 pages of the 23-page press pack are dedicated to ‘A word from our sponsors’. So it’s a fair that bet he accomplished what he set out to…)
I think my favourite exchange in the trailer below, is from Spurlock’s conversation with politician Ralph Nader:
Spurlock: Where should I be able to go where I don’t see one bit of advertising?
Nader: To sleep.
Not currently slated for a UK theatrical release this year, this might be one for festival screenings and a smaller-scale art-house release. But for the time being watch the trailer and enjoy: