Tag Archives: Gossip Girl

Gossip Girl is back! Oh la la! OMD!

OMD? Oh mon Dieu!

Gossip Girl Season 4 Paris

Gossip Girl returns to our screens this week on ITV2, and as those regular readers of this blog will know, I’m a bit of a fan of the show.

The fashions, the drama, the love/hate relationships… it’s all just so addictive. And this fourth season opens in Paris, with the girls living the high life during summer break and regular audiences on tenterhooks awaiting Chuck’s recovery from the shock last frame of the previous season.

Have a peep at the trailer below and set those Sky+ boxes: Wednesday, 9pm, ITV2.

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A Generation X reading of Dangerous Liaisons

Two radically different novels, written over two centuries apart. And yet I found a commonality yesterday that I felt was worth sharing.

In Helen Constantine‘s introduction to the Penguin Classics edition of Laclos‘ most notorious and celebrated work, she touches on the aristocratic social pressures felt by Valmonte and Merteuil that prevent them from succombing to any ‘real’ emotion throughout the entirety of the novel. She summarises thus:

In that debased society love is viewed as a failing, a weakness, and something to be avoided at all costs.

Valmonte’s connection with Tourvel is the closest we get to raw emotion (for the pop culture translation, that would be the Sebastian/Annette, Ryan/Reese pairing in the Cruel Intentions adaptation), but he is forced to deny himself even that due to the restrictions imposed upon him by his upbringing and continued engagement with polite society.

In fact, this was possibly the greatest moment in the 1999 remake – the emtionally charged raw battle between Sebastian and Annette in her bedroom when he tears himself away, all the while belying his true feeling for her by the fact he can hardly stand the deception any longer.

© Columbia Pictures 1999

© Columbia Pictures 1999

What did this remind me of? A couple of weeks ago I picked out a few of Coupland’s glossary definitions that he used to define his era of a nihilistic void to share on this very blog. And two of these, when combined together, exactly mirror Valmonte’s struggle, providing a deeper exploration of Constantine’s statement above:

1) Derision Preemption: a life-style tactic; the refusal to go out on any sort of emotional limb so as to avoid mockery from peers

2) The Cult of Aloneness: the need for autonomy at all costs, usually at the expense of long-term relationships, often brought about by overly high expectations of others

The former, when applied to Valmonte’s eighteenth century aristocratic setting, makes perfect sense – he is physcially unable to admit any form of emotional attachment for fear of derision from his peers, largely fearing Merteuil’s reaction (which is indeed mockery combined with a healthy dose of jealousy).

Valmonte’s expendable is his relationship (or potential relationship) with Tourvel, additionally fuelled by unrealistic expectations of her heralded by his previous relations with Merteuil. For Valmonte, no one will ever match up to Merteuil (he holds her somewhat on a pedastal), and in any case, his desperate need for complete independence from any form of attachment prevents him from committing to any kind of meaningful relationship with Tourvel regardless.

So what can we draw from this parallel? Was Laclos simply miles ahead of his time in his awareness of basic human emotion? Or has it taken 200 years for the inclinations and emotional withdrawal of eighteenth century French aristocracy to filter down to mass society? Or, and this is the one that I like the most, were both writers simply finely tuned to a fundamental of human nature?

Modern pop-psychology and relationship advisers, the likes of Greg Behrendt et al, would have us believe that the non-committal emotional ‘retardedness’ that both Coupland and Laclos touch on here is almost exclusively (or at least primarily) a male outlook. But surely the Marquise de Merteuil puts forward just as strong an example as Valmonte? Coupland’s definitions were not solely ascribed to Andy – would Claire have not sympathised in the same way? In other words, the girls can be just as bad as the boys – throw in a manipulative streak and possibly even worse.

If such principles can cross centuries, cultures and oceans, permeating time and history just as fervently as the pop culture consciousness, then surely there must be something in it?

And just as an endnote – Blair and Chuck = Katheryn & Sebastian? Yes even Gossip Girl has jumped in on this particular battle of the sexes.

chuck-blair-sebastian-katheryn

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Olivia Palermo vs Blair Waldorf – let battle commence

© Getty Images / CW

© Getty Images / CW

How on earth did I not see this before?

The City‘s resident ‘social’, Olivia Palermo, is pretty much the real life version of Blair(with the possible exception of the fact that Olivia occupies her time with an occupation that could at least be loosely termed gainful employment…). I mean, physically they are even carbon copies of each other. Both impossibly stunning - beauty that is almost a caricature: the doe-eyed, chocolate-boxy brunette who stuns the Manhattan scene on a daily basis.

Anyhoo, imagine pitting the two against each other – who would come out on top? Well the L.A. Times have done it for us – and it’s a must-read for any fans of either show. And they are not the only ones to have spotted the common denominators either.

And for anyone who wants more of an insight into Palermo and her whole scene (can you believe she is still only 22?) check out this fab piece from The Independent published last year.

While you’re at it, learn about the Socialite Rank feud that tore her down a peg or two from the #1 top spot on the New York social scene – and check out the primary source of the scandal too.

See – she actually is a real-life Gossip Girl. Blair would be proud – and devastated in equal measure.

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We heart Taylor Momsen!

So who saw the UK’s GG last week? God bless my Sky+ for catching it when I sacrificed GG night for more sociable activities, with which I have only just caught up. Well. OMFG.

That hair, that dress and – of course – that kiss. Little J all grown up – who saw any of that coming?

Well actually, I did – but only by a day. During my gloriously perfect Sunday afternoon of proper coffee, cricket and burrowing under a plethora of weekend papers down in Surrey, I was indulging in the usual jewel in the crown of my Sunday paper intake (the Sunday Times’ Style magazine) when the subject of young Taylor was raised by that enviable barometer of all things hip and cool, Jessica Brinton.

She was of course referring to the latest ‘do’ to be demanded by young fashionistas in salons across NYC – ‘the Jenny’ – as sported by Momsen in the latest episode to air in the UK. Bashful, down-trodden courtier of Queen B Waldorf has emerged from her cocoon into a fully fledged glam rock chic butterfly, charming the pants of Nate Archibald as she flies.

taylor_momsen1

What is most astonishing is that Taylor is merely 15 years of age. With her doll-like  features and painfully thin frame providing her with limitless model potential, her producers, publicists, stylists et al (including Fred Vanderbunt, creator of aforementioned crop) have developed the artsy rockstar’s-daughter-edge just enough to put her on the glam side of grunge.

Judging by her ever-growing portfolio of endorsements crammed around GG filming schedules, my bet is, she may go on to have the biggest – or at least most diverse – career of all the GG starlet darlings. Signed by IMG Models at 14, couture modelling for Page Six, nike sportswear campaigns… Hell, she even has a record coming out since The Reckless (the band she fronts) were signed by Interscope Records earlier this year.

And while we’re on the GG train (because Lord knows I don’t blog about it enough), everyone go out and buy Rolling Stone this month. Why? Just check this out and then stop yourself from racing to the newsagents tomorrow. H-O-T.

Photograph by Terry Richardson © Rolling Stone 2009

Photograph by Terry Richardson © Rolling Stone 2009

Oh, and there’s a video too.

XOXO

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Gossip Girl: sooo LAST season!

LOVED the Yale episode that aired two weeks ago (for UK viewers), but not as much as Serena’s choice of outfit when she went to meet the Dean:

Blake Lively as Serena van der Woodsen

How great is that blazer? The crest, the pin-stripe, the frilled fluted back… Thus followed a frantic internet search to find the source. I was ready to part with some serious cash to get hold of that piece, so imagine my shock and disappointment when I discovered that it was the Ralph Lauren ‘Filmore’  blazer from the 2008 S/S collection?

Since when did GG become a back-catalogue of last season’s knock-offs? Even considering the time at which these episodes would have been filmed (given the trans-Atlantic broadcast schedule delay, and the production schedule of a drama series), I found this massively surprising. Given the now well-established status of the show amongst aspiring fashionistas, and the proven effect of GG on retail trends, you can’t seriously tell me that wardrobe were unable to obtain anything more recent than that?

I guess in the meantime we’ll have to make do with a couple of replicas from Old Navy and Crew. Sigh.

For more GG fashion trends, check out the Gossip Girl Closet blog, which I just discovered. Though be warned: you might be a year too late.

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More Gossip Girl fashions hit the runway!

Ok so I know that I am slightly obsessed with this show, and the Season 1 DVD box set currently on permanent loop in my room may give me a pre-disposition to actively search for the Gossip Girl-esque in the realms of reality. But that said, when I opened today’s copy of Shortlist magazine, the main men’s fashion page blatantly screamed just two words: Chuck Bass.

Shortlist - Spring Blazers

Hurrah! Preppie Hamptons style hits the runways in time for the Spring previews. As the piece shows, male versions of Abigail Lorick-style designs will soon be ten-a-penny, found everywhere from Ralph Lauren Purple Label (£1,295) and Tom Ford (£3,420) to River Island‘s slightly more mass-affordable version (£59.99).

Let’s hope the same goes for female Spring trends too. A girl could do a lot worse than aspire to Blair Waldorf’s closet hoard.

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London Fashion Week glamour for England Women’s Cricket

While England’s male cricketing side suffers from an overdose of sand and severe deprivation of consistent form, their female counterparts back in the UK are indulging in a little fashionista glamour.

British designer Paul Costelloe, who will open London Fashion week on February 20, was once again the chosen designer tasked with creating the new formal wear for the England Women’s Cricket team for 2009.

© ECB / Christopher Lee
© ECB / Christopher Lee

Fresh from the press release this morning, the new suits are (apparently) ”inspired by ‘Chariots of Fire’, infusing classic English style with chic contemporary cuts using materials such as fine wool crepe and cotton”…

Regardless, the move is a canny one for both parties. The England Women will potentially reach a different set of press through cross-pollination with the fashion world, and Paul Costelloe can reach out to a more mainstream audience with a foray into the sporting world, just at the time when both international cricket and London Fashion Week are hitting two very different sets of headlines.

Following nike’s needlework at Wimbledon this summer (producing arguably more column inches for Sharapova and Williams than their actual game) the marriage of sport and fashion seems to be an increasingly profitable platform.

© Nike / PA / Vogue.com

© Nike / PA / Vogue.com

(As an aside, can I also point to the connection between the England cricket girls’ new formal kit, and my own musings on the influence of Gossip Girl on fashion this season? Check out how similar those Costelloe blazers are to the Abigail Lorick design sported by Blair Waldorf in the show…)

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Gossip Girl: a powerful weapon of mass consumption

OMG! This coming Wednesday, the wildly successful CW export, Gossip Girl, returns to the UK on ITV2 for its second season. On a personal level, I am beyond excited, but the show is also an excellent example of youth marketing at its best.

For those unfamiliar with the show, Gossip Girl is a kind of Cruel-Intentions-meets-SATC for 16-24 year olds. And, for that specific and increasingly hard to reach demographic, it delivers hourly portions of marketing heaven every week for all the brands involved.

Firstly, wrapped around each 15 minute slice of the action sits the show’s sponsorship deal. The pairing of Guerlain’s Insolence fragrance with GG was well-conceived, by both the show’s producers and the brand’s marketeers. Insolence is a brand that defines its identity as ’free, daring, unpredicatable, radiant’ and whose target female consumer embodies the ‘Insolent woman: audacious, makes her own choices and dances to a different tune…truly herself and utterly irresistable’.  Values which, in turn, embed the fragrance with the sultry, aspirational qualities that fans see in the show’s female stars, and which they will no doubt seek to emulate.

As an enthused loyal fan of the first season I was a strong case study for the Guerlain sponsorship, with pretty successful results. I went from relative stranger to the brand, to sampling the product when it next caught my eye, right through to purchase. And all irrefutably due to Gossip Girl‘s powers of pursuasion.

Secondly, within the show itself, each scene becomes a catwalk opportunity for every major fashion label wanting to capture the GG market. The show’s producers, savvy from the beginning to their fans’ copy-cat desires, flood the blogosphere and website forums with insider information on the designers and outlets for each of the characters’ ensembles in key scenes. Thus, GG has done for designers like Abigail Lorick (the real life fashionista behind Eleanor Waldorf’s designs in the show) what The O.C. did for a raft of indie bands from 2003 onwards: through realistic contextual integration into the narrative fabric of the show, these guys get unparalleled exposure to a whole new audience.

Thirdly, evidence of the wider cultural influence of the show seems fairly wide reaching. Knowing that probably 95% of GG‘s weekly audience could only dream of browsing Henri Bendel for the back-to-school gear and party dresses sported by their counterparts on the show, UK high street brands have started to capitalize on the show’s stars’ distinctive styles. Miss Selfridge’s marked upturn in stocking preppy, WASP-ish styles (think ruffles, pearls, blazers) - that could have all been taken straight out of Blair Waldorf’s walk-in closet - is a case in point. And if their visual merchandisers are on the ball, you can bet that their Oxford Street window display will be reflecting this for the next couple of weeks.

Leighton Meester as Blair Waldorf in a design from Abigail Lorick / Navy blazer with white trim from Miss Selfridge's latest range

Leighton Meester as Blair Waldorf in a design from Abigail Lorick / Navy blazer with white trim from Miss Selfridge's latest range

And finally, there is the cast – a select group of impossibly beautiful, precociously talented, walking, talking brand ambassadors for the show . The line between their real lives and the characters that they play is so imperceptible to the show’s legion of followers (even the show’s main romantic union has made the transition off screen), that all awards show appearances, publicity interviews and paparazzi shots become potential outings for the brands in the show. And you can bet your bottom dollar that the designers and brands who stock the wardrobes and dress the set allow, encourage, even pay their starlet darlings to take home their wares and showcase them off camera too.

So, if youngsters of the Z generation are all programmed to be (in the recent words of Lily Allen) ‘weapons of massive consumption’, Gossip Girl and shows like it provide all the amunition required for brands to hit their targets dead on.

XOXO.

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Filed under Brands & Branding, Fashion & Style, Television, TV sponsorship