Tag Archives: Jack Wills
Jack Willy, Jack Wills and what to do when passing off is all in the name of charity
It is no secret to this blog – and to pretty much anyone that knows me – that I am a long-time, ardent fan of Jack Wills. So this evening, when I started to pick up tweets about Jack Willy … Continue reading
Filed under Brand Ambassadors, Brands & Branding, Charity, Fashion & Style, Marketing, Retail, Social Media, Youth Marketing
What’s in a (brand) name?
Shakespeare had us right to question: What’s in a name? Would a rose, by any other name, really smell as sweet? What makes something inherently ‘rose’ other than the sum of all its parts (colour, fragrance, arrangement of petal cluster … Continue reading
Filed under Brands & Branding, Marketing
Jack Wills does Haute Couture
OK, well not exactly , but this is the closest they’ve been yet to real high fashion exclusivity. The brand new Christmas collection launched last week and this season’s handbook is the best ever (the creative alone deserves another post … Continue reading
Filed under Brands & Branding, Fashion & Style, Youth Marketing
JW’s Fabulous(ly British) T’s
Some sharp direct e-marketing from JW this morning. Aside from the fact the T’s themselves are pretty darn cute, playing on the Fabulously… tag within an array of rainbow shades, the presentation of the message is adorable. I’ve seen a few … Continue reading
Jack Wills Freshers’ Tour, sponsored by… Jack Wills
Just yesterday at Synergy towers, there was some collective musing going on around how the face of sponsorship could change in the next few decades. And that got me thinking about that ever-elusive demographic – the 16-24 year olds – to see how they … Continue reading
JWUnsigned: when fashion meets music
Frukt, the leading music strategy and communications agency, usually has its finger on the pulse of brands, bands and fans, educating the marketing industry on how brands can use music to leverage their message. Shame they seem to have overlooked … Continue reading
Jack Wills, Stateside
Jack Wills is off in the States this week, trying to crack America. Jealous much. But seeing as this is basically a marriage of two of my favourite things in the world, how cool is the image below that popped … Continue reading
Britney hearts Jack Wills too!
Clearly, to anyone that knows me, the idea of Britney shopping at JW is possibly the biggest news highlight of my day/week. So when this evening’s London’s free sheets told us as much, I figured it was worth sharing. Apparently, … Continue reading
Filed under Brands & Branding, Celebrity, Fashion & Style, Music
Why we heart Jack Wills even more than before
I blog, Tweet and share on Facebook most of the cool stuff I come across on a daily basis. According to Rupert Murdoch, this makes me a ‘digital native’, but whatever label you want to apply, today it totally paid … Continue reading
Filed under Blogging, Brands & Branding, Fashion & Style, Marketing, Social Media, Sponsorship
