Tag Archives: Marketing
The Greatest Movie Ever Sold: Movie Trailer
The Greatest Movie Ever Sold. There are so many reasons why I love the look of this movie, not least: Super Size Me legend, Morgan Spurlock is fronting it. Guaranteed, good honest humour whilst proving a salient, sobering point along … Continue reading
Filed under Advertising, Brands & Branding, Film, Marketing, product placement, Sponsorship
Jack Willy, Jack Wills and what to do when passing off is all in the name of charity
It is no secret to this blog – and to pretty much anyone that knows me – that I am a long-time, ardent fan of Jack Wills. So this evening, when I started to pick up tweets about Jack Willy … Continue reading
Filed under Brand Ambassadors, Brands & Branding, Charity, Fashion & Style, Marketing, Retail, Social Media, Youth Marketing
Innocent Knit Big this winter
In terms of brands, there are a few things for me that mark the onset of Christmas. Pret’s Christmas sandwiches, Starbucks’ red cups, and Hellman’s’ sing-along Christmas TV ad to name a few. But not forgetting Innocent smoothies’ adorable bobble … Continue reading
Filed under Advertising, Brands & Branding, Food & Drink, Marketing
The Power of Branding
A little lesson in marketing for a Thursday afternoon. I found this a while ago – I think on some eternal email forward – and I love it. For anyone that doesn’t understand our crazy world, here’s a bit of … Continue reading
What’s in a (brand) name?
Shakespeare had us right to question: What’s in a name? Would a rose, by any other name, really smell as sweet? What makes something inherently ‘rose’ other than the sum of all its parts (colour, fragrance, arrangement of petal cluster … Continue reading
Filed under Brands & Branding, Marketing
