Tag Archives: Nike

In search of the greatest sports marketing moment

It’s not often that I will post about work-related content here, but the latest debate raging over on Synergy’s blog is actually pretty thought-provoking (well, for those in the sports industry at least). Any sports fans out there remember when … Continue reading

1 Comment

Filed under American Football, Automotive, Blogging, fans, Formula 1, Golf, Rugby, Sponsorship, Sport, Technology, Television, Tennis, TV sponsorship, Venues

Flawless. Absolutely Flawless.

Now I’m not normally a huge fan of the red-top tabloid fodder that is Britain’s Got Talent (will we HAVE to endure Amanda Holden on the front page of every such paper for the next two months?), but this weekend’s opener held … Continue reading

1 Comment

Filed under Celebrity, Dance, Music, Television

Free-throw Obamania from Nike

Synergy CEO Tim Crow recently blogged about the huge number of companies and brands capitalizing on the inauguration festivities taking the US (and the world) by storm this week. Another one to add to the pile is Nike, who provided … Continue reading

1 Comment

Filed under Brands & Branding, Sport