Tag Archives: Rugby

The Macarons Diaries: humble beginnings

Macarons, the colourful French delicacy, beloved of Marie-Antoinette (well, according to Sophia Coppola anyway), have replaced the cupcake in recent times as the trendy baked good of choice. So, naturally, I want to master their creation.

I’ve started this series of blogs (at least, for reasons that will become clear, I have a feeling it will become a series) after a disasterous first attempt a few weeks ago. The intention is two-fold: firstly, in order to retain the motivation to keep trying until I perfect them, by publishing my failures for all to see, I’m rather hoping the pressure to improve will prevent me from giving up altogether. And, secondly, to give heart to fellow novice bakers who, like me, ignorantly assumed them to be a piece of cake to make. (FYI, there is a reason that phrase is cake and not macaron-related).

As a birthday gift this year I received good instruction in the form of Bérengère Abraham’s Macarons, which is a delightful collection of 28 combinations of macarons crust and fillings, beginning with a very basic, handy ‘how-to’ guide for all macarons types.

Well safe to say, it wasn’t quite basic enough for me. The moment of failure, I think, came upon adding the baked almond/flour combination to my under-whipped egg-whites, when the whole mixture sort of went ‘pleugh’. Undeterred, I somehow thought that adding liquid (in the form of pink food colouring, as per the recipe), would improve the situation – but instead, predictably, the mixture deflated further.

At this stage, I was pretty certain defeat was on the cards, but never one to give up until the game is well and truly over, I remained resiliant and moved to the next step: piping onto a baking sheet. Not having a baking sheet, I felt that a suitable replacement would be baking paper, lined unevenly into a shallow baking tray. Yes, quite.

Well, I don’t know if you have ever tried piping mulch onto an uneven surface (hasn’t everyone?), but safe to say you end up with small, uneven pools of liquid – far removed from the nice, perfectly round, piped macaron halves, worthy of Lorraine Pascale:

These were not mine.

To complete my humiliation – photo evidence of my attempt:

You may think I would have stopped there, but by then this exercise had morphed from a culinary induction into a full-on science experiement, so I decided to bake them/it regardless, just to see if the heat had any impact on crisping up the shells:

It appears not.

So, on to Round Two. My egg whites are chilling in the fridge, ready for the next battle tomorrow, where they will be well and truly whipped.

Appropriately for the macaron’s heritage, much like France will be in the Rugby World Cup final next weekend.

Stay tuned for the results.

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Filed under Baking, Cooking

Lions rugby ads – the good, the bad and the worst

As we’ve recently been on the topic of brands capitalising on big sporting headlines, I thought it apt to take a look at two Lions rugby-themed ads which caught my eye this week. And for rather different reasons.

HSBC, main sponsor of the British & Irish Lions team have thrown a shed-load of their marketing budget at above the line activation of the sponsorship this summer – and rightly so as their main sporting sponsorship property deserves. Amongst a huge range of creatives, sits the ad below, which I just love. It’s simple, brand-warming and conveys their grassroots-rugby-support message brilliantly:

HSBC youth rugby ad

(Although I should say at this juncture that I am definitely less of a fan of their Sky Sports indents that wrap all the Lions coverage – though opinion seems widely divided on this one).

Of course, as with all major sporting properties, illegitimate brands will always try to hi-jack the topical news agenda with strategic placement of their own ads at key moments. Cue male hair-dye company Just For Men jumping on the back of the Lions’ campaign with the below. Total comedy.

Lions Just for men ad

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Filed under Advertising, Brands & Branding, Finance, Rugby, Sponsorship, Sport

O’Driscoll adds to the Irish glory with RBS Player of the Championship

So… Grand Slam glory, RBS 6 Nations Champions and now the blue-eyed boy captain of Ireland has yet more silverware to display on his mantlepiece – RBS Player of the Championship.

© Inpho Photography / Billy Stickland

But what makes this one a little special was the fact it was voted for by the fans – 24,000 of them to be exact. Of that 24,000, Brian raked in nearly a third of their votes, only narrowly beating Italy’s Sergio Parisse in the final voting hours.

B O’D seemed pretty chuffed with the accolade, but made sure to dedicate his achievement to both the fans and his teammates:

‘It has been such an immense week already and to be named the RBS Player of the Championship is a fantastic end to what has been a phenomenal Championship. This year’s RBS 6 Nations has been a special Tournament for me and the team for lots of reasons – it’s been fantastic for Irish rugby and for the whole country. ‘

‘To be voted RBS Player of the Championship by the fans makes it extra special but I’m really proud of our team effort right the way through the Tournament and I would not be in this position if it was not for my team mates. The support of the fans throughout our campaign has been unwavering and a huge part of the team’s success on the pitch – I’m just glad we could reward them too by bringing home the Grand Slam.’

Good job Brian, good job.

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Filed under Celebrity, Rugby, Sport