Tag Archives: Sponsorship
The Greatest Movie Ever Sold: Movie Trailer
The Greatest Movie Ever Sold. There are so many reasons why I love the look of this movie, not least: Super Size Me legend, Morgan Spurlock is fronting it. Guaranteed, good honest humour whilst proving a salient, sobering point along … Continue reading
Filed under Advertising, Brands & Branding, Film, Marketing, product placement, Sponsorship
Mercedes-Benz on the runway
Thoughts welcome on the LFW advertising offering from Mercedes-Benz: I’ve been meaning to post this ad for a while but, if I’m honest I haven’t quite figured out if I think it is freshingly and strikingly simple, or just plain … Continue reading
Filed under Advertising, Automotive, Brands & Branding, Fashion & Style, Magazines
Jack Wills Freshers’ Tour, sponsored by… Jack Wills
Just yesterday at Synergy towers, there was some collective musing going on around how the face of sponsorship could change in the next few decades. And that got me thinking about that ever-elusive demographic – the 16-24 year olds – to see how they … Continue reading
Murray HEADs into the quarters… with a new racket
After his epic victory on Centre Court on Monday evening, Andy Murray seems to have given mixed reviews on the now infamous Centre Court roof. While during the match, the humidity clearly affected play, Murray has since expressed his enjoyment … Continue reading
Filed under Brands & Branding, Journalism, PR, Sponsorship, Sport, Tennis
Lions rugby ads – the good, the bad and the worst
As we’ve recently been on the topic of brands capitalising on big sporting headlines, I thought it apt to take a look at two Lions rugby-themed ads which caught my eye this week. And for rather different reasons. HSBC, main … Continue reading
Filed under Advertising, Brands & Branding, Finance, Rugby, Sponsorship, Sport
Brawn GP signs up Branson’s Virgin brand
The news of the above union only reached me this afternoon when having coffee with a friend (rather embarrassingly given that he had just flown in from New York and already had more of a finger on the pulse of … Continue reading
Filed under Brands & Branding, Celebrity, Formula 1, Sponsorship, Sport
