Tag: Sydney

away, literature, Writing1 Comment

Fitzgerald’s cityscape & urban decay

luciebartlett

Over the past couple of years, I’ve gradually been falling out of love with London. City life, and London especially, offers a treasure-trove of experiences. Its rich history, culture and melting pot of global visitors makes it enriching for some – for most. But it possibly also has a time limit, an expiration date. When I first started travelling to places with significantly more living space (i.e. anywhere but England really),  I was uncomfortable with how far apart everything and everyone seemed. The cosmopolitan, bustling Sydney – Darling Harbour, early-ish Saturday morning – was a comparable ghost town compared to … Continue reading Fitzgerald’s cityscape & urban decay

Brands & Branding, Celebrity, Charity, Cricket, Marketing, PR, Sport1 Comment

Branson hits Oz for six in Ashes promotions

luciebartlett

Looks like Richard Branson‘s up to his old tricks again. This week saw the Virgin Media boss (already renowned for his proactive PR stunts) project an enormous image of himself onto Sydney Harbour Bridge in an effort to rile the Aussies and generate some Ashes-focused press coverage. Successfully it seems with all our national newspapers running with it and national outrage down-under. A little more credible was the substance behind the ‘fifty50’ that subtley adorned the bottom left corner of the image. This refers to Virgin’s pledge to donate £1,000 to charity for every half-century that our England batsmen rack up … Continue reading Branson hits Oz for six in Ashes promotions

Celebrity, Cricket, Fashion & Style, Sport2 Comments

Global sporting success bring global fashion coverage

luciebartlett

Well – didn’t Paul Costelloe make the right move attaching his name to arguably the most successful sports team curently representing our nation? The England Women’s Cricket team return from Sydney today with a World Cup trophy in hand (yes World cup, making them the best on the planet at what they do). Naturally, the press have gone a little crazy with the column inches since the girls’ victory over New Zealand in the early hours of Sunday morning, and the result is that those blazers are everywhere. Of course, I’m loving it too as it all helps sow the seeds of … Continue reading Global sporting success bring global fashion coverage