Tag Archives: Virgin

Branson hits Oz for six in Ashes promotions

Looks like Richard Branson‘s up to his old tricks again. This week saw the Virgin Media boss (already renowned for his proactive PR stunts) project an enormous image of himself onto Sydney Harbour Bridge in an effort to rile the … Continue reading

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Filed under Brands & Branding, Celebrity, Charity, Cricket, Marketing, PR, Sport

Tweet your way to LA (and the Ashes)

It may be because the Ashes have taken over our office, and Twitter has taken over the Ashes, but it seems that more than ever before Twitter is ruling the world. Seriously, it has gone mental in the last few … Continue reading

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Filed under Advertising, Brands & Branding, Cricket, Experiential marketing, Marketing, Social Media, Sport, Youth Marketing

Brawn GP signs up Branson’s Virgin brand

The news of the above union only reached me this afternoon when having coffee with a friend (rather embarrassingly given that he had just flown in from New York and already had more of a finger on the pulse of … Continue reading

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Filed under Brands & Branding, Celebrity, Formula 1, Sponsorship, Sport

When Virgin met WCRS

  This afternoon, everyone in the Engine building, the London marketing industry and beyond was passing back and forth a letter of complaint to Richard Branson, complaining about the shocking state of the food served on a transatlantic Virgin flight. It is possibly the most hilarious … Continue reading

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Filed under Brands & Branding, PR