Free-throw Obamania from Nike

Nike's Jordan brand Obama shoes hit the Atlanta Hawks court
Nike's Jordan brand Obama shoes hit the Atlanta Hawks court

Synergy CEO Tim Crow recently blogged about the huge number of companies and brands capitalizing on the inauguration festivities taking the US (and the world) by storm this week.

Another one to add to the pile is Nike, who provided Atlanta Hawks guards Joe Johnson and Mike Bibby with special shoes, in honour of President Barack Obama’s entry into office, courtesy of Nike’s “Jordan Brand.”

Both pairs of red, white and blue shoes were customized for each player, complete with their personal logos. The date, Jan. 20, 2009, was also included to commemorate the historical moment.

When unveiling the new shoes to the US media, Jordan said, “They look pretty good to me,”  before breaking into a wide smile: “Really good.”

If anyone hears of any other cute Obamania marketing stories, I’d love to hear them.

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