Brand Obama

Japan's Obama action figure, complete with flag accesories and working microphone
© Reuters: Japan's Obama action figure, complete with flag accesories and working microphone

Having already touched on the capacity for a big brand to capitalise on Obama’s commencement in office, I just came across the Telegraph’s brilliant collection of other marketing devices that have appeared over the last couple of weeks. And not just in the US – Obamania has gone global.

Check out the Telegraph feature here.

My personal favourites were Ben and Jerry’s  ‘Yes Pecan!’ ice cream (if you don’t get it, remember that for our US cousins, pecan is pronounced pe-can), and the Ikea Oval Office, complete wih FBI security. Awesome.

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