Brawn GP signs up Branson’s Virgin brand

Richard Branson / Ross Brawn
Richard Branson / Ross Brawn

The news of the above union only reached me this afternoon when having coffee with a friend (rather embarrassingly given that he had just flown in from New York and already had more of a finger on the pulse of the UK news agenda than me…).

But what excited me more than the fact that the naked Brawn GP car will finally be clothed in logos and livery this season after all, was the fact that the story was broken exclusively on TimesOnline before anywhere else.

Another triumph for UK online media topping the global news agenda. Awesome.

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