The TV trailers are a little more boot camp style (click here for a preview), with the final shot in the depths of the forest drawn from a very British battle scene. But the 1940’s wartime honeys in the print ads (as above) are just fabulous.
Led by the glam Lisa Snowdon (well, OK she’s no Tyra Banks but she’s probably the best we have to fit the bill), the girls will be landing back on our screens on Living, Mondays at 9pm – once cycle 11 of America’s Next Top Model (BNTMs superior and original cousin) finishes in a couple of weeks.
Virgin Media’s cool little Living site for the show, features the huge digital creative campaign (the brainchild of London digital creative agency Holler) and a whole host of interactive goodies for fans of the show. Check it out now to see preview videos of all the aspiring models.
And the show’s marketing is truly award-winning. At the Hollis Sponsorship Awards just last week, I saw Vauxhall Tigra‘s sponsorship of the show (now in its the third year) gain the accolade of Best Brand Sponsorship (rather remarkably in the under £750,000 sector). Vauxhall activates on the back of it with some inspired runway catwalk events searching for The Face of Tigra 2009, in association with LIVING, and a Vauxhall Style website.
Anyway, I digress… I just love the posters. Plain and simple. Let’s hope the British cycle 5 can live up to its American cousin. If the promotional campaign is anything to go by, I’m damn excited.