I’ve been loving the flurry of luxury brand advertising dominating the glossy pages of all national newspaper supplements from last weekend onwards, marking the onset of London Fashion Week – or #LFW as Twitter users have re-named it in a hashtag frenzy of fashionista gossip.
No doubt a few more highlights might make the pages of this blog before the week is out, but one particular Links of London ad caught my eye in the Sunday Telegraph’s brilliant ST Fashion. As preposterously be-jewelled neckpieces provided ostentatious frosting to the sharp tailored lines of the suited collections strutting down the runway, Links seemed to be offering something a little different.
So ubiquitous have the dangling ear pieces of ipod headphones become – on school kids and cityworkers alike – that Links has decided to cast them in silver and hang them from a pretty chain. Thus creating a funky of-the-moment statement piece that fuses modern pop culture lifestyle with the striking bold style that we have come to expect from Links’ unique design.
It took a second look, but in the end it charmed me.