A re-kindling of my love for Dorset Cereals this morning has led to an unadulterated plug for the brand. Not a product that I can regularly afford to buy (more due to the volume I would consume than the price), it was from coming home to the parental Surrey seat that reminded me how fab they are.
Fortunately for me, parents keep plentiful stock of the World’s Best Cereal™ – so now I am never without. Next time you’re perusing the breakfast aisle, give them a go. You won’t regret it. You know all those healthy cereal brands who claim to be ‘packed with real fruit pieces!’, but you actually find yourself scraping the bottom of the box for five measly freeze-dried anonymous pieces of what could be strawberries/cranberries/raspberries but you’re not quite sure? Well these guys put them all to shame.
They also have quite a cool little website, which you can check out here. In terms of brand-feel, they are slightly Innocent-like in their quirky tone of voice and inherent healthy vibe. Obviously they taste great too (I’m not sure they could cram more fruit in if they tried), but always on the look-out for cool brand images, I’ve been impressed with their noticeable cut-through in an increasingly cluttered market over the last three years or so.
Oh, and if you happen to think this blog is the best thing since sliced bread (or maybe since packet cereal), then you can nominate me in Dorset’s Little Blog Awards too. (shameless plugging over)