Rolex crowns Mickelson’s glory

I love tactical brand advertising. Well, the good stuff anyway.

Following Phil’s big victory at the Masters this weekend, Rolex churned out this beauty in today’s national press:

A close-up of the text

Rolex’s ads of this nature are always so simple. Completely in-line with their campaign pieces – image-heavy/text-light – but when they do have something to say it is succinct, astute and perfectly bringing in line their brand values with the property they sponsor. Mickelson and Rolex, united in class and success.

Once again, both proving they are at the very top of their respective games.

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