The Power of Branding

relationships

A little lesson in marketing for a Thursday afternoon.

I found this a while ago – I think on some eternal email forward – and I love it.

For anyone that doesn’t understand our crazy world, here’s a bit of a breakdown in terms everyone can understand:

1) You go to a party and you see an attractive girl across the room. You go up to her and say, “Hi, I’m great in bed, how about it?”

– That’s Direct Marketing.

2) You go to a party and you see an attractive girl across the room. You give your friend a fiver. She goes up and says “Hi, my friend over there is great in bed, how about it?”

– That’s Advertising.

3) You go to a party and see an attractive girl across the room. You somehow get her mobile number. You call and chat her up a while and then say “Hi, I am great in bed, how about it?”

– That’s Tele-Marketing.

4) You go to a party and see an attractive girl across the room. You recognize her. You walk up to her, refresh her memory and get her to laugh and giggle and then suggest, “Hi, I am great in bed, how about it?”

– That’s Customer Relationship Management.

5) You go to a party and you see an attractive girl across the room. You stand straight, you talk soft and smooth, you open the door for the ladies, you smile like a dream, you set an aura around you playing the Mr. Gentleman and then you move up to the girl and say, “Hi, I am great in bed, how about it?”

– That’s Hard Selling.

6) You go to a party, you see an attractive girl across the room. SHE COMES OVER and says, “Hi, I hear you’re great in bed, how about it?”

– Now THAT is the power of Branding.

All jokes aside, it does rather sum up the life blood of our industry: relationships.

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