‘Digital IS the future’. I’ve lost count of the amount of times that I’ve heard these words spoken in the last few years. So much so that it’s almost become a meaningless comment on something that is self-evident. Largely because we can conclude digital is the future, if only inasmuch as digital is also the present.
Clearly, there is an enormous amount of knowledge to be had out there about working in the digital space, and harnessing the power of digital assets to work better in other more traditional avenues. No longer can we sweep a generalising brush-stroke to divide between Murdoch’s ‘digital natives’ and ‘digital immigrants’. It is everyone’s responsibility to get digitally savvy. Fast.
But when digital courses, seminars and qualifications are ten-a-penny for businesses who can afford to train their people in the relevant disciplines, it becomes easy to overlook those for whom acquiring those skills is remarkably more difficult. It may be because the base level of knowledge is not enough to reach the next level. Or the funding isn’t available to implement the training. Or they just don’t know what skill development is required to take their business further.
Enter Media Trust. The UK’s leading communications charity (one of our charity partners on The Marketing Academy as one of the Donate28 programme) is launching a national campaign to encourage more media professionals with digital skills to volunteer and share their expertise with the charities, communities and young people who need them.
Great plan. And to get people engaged, they’ve developed a funky little Facebook application to gauge your ‘Digital IQ’. I tried it out earlier, and lo, the results:
So try it out, and if you feel that the world would be a better place if we could share our digital knowledge then get involved and find out how to volunteer.