So here’s a little charmer from this morning’s press (this particular execution sat in the Daily Express).
He’s cute. It’s a tortoise. In a woolly bobble hat. Heating his home. What’s not to love?
But largely, it is all about timing. And that is the beauty of tactical advertising. Over the last 10 days, London has become considerably colder, with those annual domestic arguments over when to turn on the heating beginning in earnest. Why the arguments? Because energy isn’t cheap – but wouldn’t it be great if you could heat your home, knowing you were saving money too…? Enter the M&S Tortoise.