The latest trend in impactful digital stunts has seen buildings in every major city in the world adorned with a 3D light show, that at once enhances and plays with their architectural structure. I love them. Well, the ones that are done well.
I’ve seen two in the last week, both from London, that I thought were really special – one done yesterday for the Vienna Tourist Board, and another that I only just picked up on YouTube, executed in February this year.
Above: Vienna Tourist Board stunt, on the (appropriately named) Imagination Building, central London, last night.
Above: Marble Arch 3D light show, from February this year. Produced by LCI projects