In search of the greatest sports marketing moment

It’s not often that I will post about work-related content here, but the latest debate raging over on Synergy’s blog is actually pretty thought-provoking (well, for those in the sports industry at least). Any sports fans out there remember when Twenty20 was first ‘invented’? Or when Nike burst onto the scene helping Michael Jordan hit his jump shot? Or even, for the veteran fans amongst you, when NFL was first broadcast on our TV screens? Well, whatever you think the biggest moment was, Synergy wants to hear about it. We’ve started a bit of a debate going by naming an … Continue reading In search of the greatest sports marketing moment

In defence of cheerleading

It is no secret to this blog that I’m a big advocate of cheerleading. As a former cheerleader myself – in support of our American football team at University, and competitively in London squads for the three years following – this is perhaps no surprise. I don’t pretend to offer an unbiased viewpoint, but I do hope to offer an informed one. Long-standing has been the debate over whether cheerleading can be deemed a ‘sport’. Yesterday, in a strongly voiced opinion piece for The Guardian, Victoria Coren (daughter of Alan, brother of Giles, star poker-player and one-time porn star) made … Continue reading In defence of cheerleading

Tickled PINK by Victoria’s Secret’s new NFL range

Lingerie brand Victoria’s Secret today launches their take on NFL merchandise with a brand new collection from their PINK range. The partnership sees two very different brands come together to provide the NFL’s female audience base with some cute apparel, bringing new customers to the VS PINK brand, and introducing NFL colours into the wardrobes of PINK customers all over the U.S. Everybody wins. Forever a fan of the PINK VS range, and always on the look-out for cute girlified NFL wear, this was pretty exciting news for my Wednesday morning. In turns out that two of the lovely VS … Continue reading Tickled PINK by Victoria’s Secret’s new NFL range

The NFL rumour mill: The Who do Super Bowl XLIV

The unofficial word on the street today (or rather the New York Daily Post) is whispering that Brit rockers The Who will perform during halftime at this season’s Super Bowl in Miami on 7th February 2010. The band, led by surviving members Pete Townshend and Roger Daltrey, are all set for the big NFL season finale, according to Sports Illustrated – accompanied by a typical SI Swimsuit Tori Praver rocking The Who‘s band t-shirt. The NFL hasn’t confirmed the booking, saying only that, “When we have something to announce, we’ll announce it.” But the choice of the renowned British rockers makes sense, since … Continue reading The NFL rumour mill: The Who do Super Bowl XLIV

Sir Elton John takes to the NFL football field

While this isn’t exactly news to me (as we’d heard the Kraft rumblings of this from our buddies over at NFL UK a while ago) now it has made its way into mainstream press via a BBC exclusive, it seemed fair game to post about. Legend of pop Elton John is apparently an ardent fan of NFL team, the New England Patriots (so much so that he is second only to the President in congratulatory phone calls following Super Bowl wins). So the story goes, to celebrate the Pats taking to the hallowed Wembley turf on 25th October this year for … Continue reading Sir Elton John takes to the NFL football field

NFL Tampa Bay Buccaneers cheerleaders rock the UK

As part of the NFL Bucs cheer girls‘ UK tour this week, they dropped by three primary schools in three different cities to teach youngsters all about the sport. The Bucs were over drumming up support for their team before they come back over on October 25th to host the New England Patriotsat Wembley – the third annual NFL match-up that the UK has seen in recent years. As a former cheerleader, it was hugely rewarding to be able to set up these school camps, and show young kids first hand what cheerleading can bring. I was only given the … Continue reading NFL Tampa Bay Buccaneers cheerleaders rock the UK

A little nostalgia for the Brighton Tsunami Wavettes class of 2005

I really have no idea what prompted me to post this today. I suppose recently I have been thinking about a return to the world of cheer performance, given how much I miss it, but mostly I just enjoy looking back at what was without a doubt the Best Year Ever. Rather than ramble on endlessly about why, I wanted to bring back into circulation our unofficial song from that year, which quite frankly sums up all the best bits of the season. For guidance, it’s to be sung to the tune of Don McLean’s American Pie (in honour of … Continue reading A little nostalgia for the Brighton Tsunami Wavettes class of 2005