Designspiration: Valentino to LC Lauren Conrad for Kohl’s

I love catwalk to sidewalk trends – in fact I’ve written about them severally on this blog before – largely because it gives us average Joe’s (or Joanne’s) the chance to buy into the luxurious and unattainable world of high-end design. That said, trends are one thing, precise designs are quite another. Catwalk copycats are controversial at best – bare-faced thieves at worst. And as I work with emerging designers every day, it is tough seeing designs blatantly ripped off, as it is at that end of the industry that it can do the most damage. But any creative ‘borrowing’ … Continue reading Designspiration: Valentino to LC Lauren Conrad for Kohl’s

LFW highlight: The Mulberry Miniature Schnauzer

Having had an exceptional miniature schnauzer in our family since I was about 13, Mulberry’s choice of canine accessory for SS12 particularly appealed to me this season. Our Dexter is evidently right on-trend. We are now expecting a proliferation of celebs with miniature schnauzers over the next six months – all because Mulberry sent one down the runway at their show on the third day of London Fashion Week. Read an ‘interview’ with Pippa (said schnauzer), here. The look Pippa models in this interview is the Mulberry Tillie Quilted Dog Mac in blue, priced at a mere £165. The lemon … Continue reading LFW highlight: The Mulberry Miniature Schnauzer

The Brand Popularity Contest: who won in 2010?

Bloomberg’s Businessweek announced the findings this week of their giant annual survey into brand popularity. Now presented online at Businessweek.com and in the current double issue on news-stands, is the a-z of brand categories and who won Miss/Mr Popularity in 2010. To explain their rationale behind this, a quote from their front page: “Even in our present era of 10,000 niches, mass customization, and the “long tail”—of companies selling fewer items from a far vaster inventory—we are, arguably, governed more than ever by what’s popular. Thanks to the Internet’s ability to rank everything, one can dwell almost exclusively in the … Continue reading The Brand Popularity Contest: who won in 2010?

The Greatest Movie Ever Sold: Movie Trailer

The Greatest Movie Ever Sold. There are so many reasons why I love the look of this movie, not least: Super Size Me legend, Morgan Spurlock is fronting it. Guaranteed, good honest humour whilst proving a salient, sobering point along the way It is completely self-referential – a film proving its own point that we are over-advertised to through the medium of film and television, whilst acknowledging it wouldn’t exist without that very industry. I just love a good old paradox By the look of the movie posters, he actually manages to convince Californian-based pomegranate juice-makers POM Wonderful to take … Continue reading The Greatest Movie Ever Sold: Movie Trailer

Jack Willy, Jack Wills and what to do when passing off is all in the name of charity

It is no secret to this blog – and to pretty much anyone that knows me – that I am a long-time, ardent fan of Jack Wills. So this evening, when I started to pick up tweets about Jack Willy for the first time – a brand new charity initiative in support of prostate cancer awareness – I initially thought, bravo JW for having enough gumption and banter around their own brand values to create a tongue-in-cheek charity campaign. Or so I thought. After a bit of digging on the site it became apparent that they are ‘BTW, NOT Jack … Continue reading Jack Willy, Jack Wills and what to do when passing off is all in the name of charity

My Little Pony as you’ve never seen her before

For any of you who grew up in the 80’s – girls especially, or at least had a younger sister – you will be no stranger to the My Little Pony brand. A less natural looking animal you probably couldn’t conceive, but hours of fun. I LOVED them. Pink, purple, baby blue… hair you could plat, brush, cut (and sometimes that grew back)… with random cute hearts/rainbows/clouds printed on their haunch. As a six-year-old girl, what is not to love? (And throw in a beauty stable/salon with clip on accessories – the envy of many a MLP fan – and … Continue reading My Little Pony as you’ve never seen her before

Innocent Knit Big this winter

In terms of brands, there are a few things for me that mark the onset of Christmas. Pret’s Christmas sandwiches, Starbucks’ red cups, and Hellman’s’ sing-along Christmas TV ad to name a few. But not forgetting Innocent smoothies’ adorable bobble hats. I first saw these a couple of years ago and thought it was an inspired (if fairly expensive) piece of product marketing. Completely fitting with the brand personality and creating stand-out on the shelf. This year those happy chaps at Innocent have taken it to a whole new level. Enter, The Big Knit. Some pretty heavy advertising spend must … Continue reading Innocent Knit Big this winter

3D Building projections – Vienna & Marble Arch

The latest trend in impactful digital stunts has seen buildings in every major city in the world adorned with a 3D light show, that at once enhances and plays with their architectural structure. I love them. Well, the ones that are done well. I’ve seen two in the last week, both from London, that I thought were really special – one done yesterday for the Vienna Tourist Board, and another that I only just picked up on YouTube, executed in February this year. Enjoy: Above: Vienna Tourist Board stunt, on the (appropriately named) Imagination Building, central London, last night. Above: … Continue reading 3D Building projections – Vienna & Marble Arch