Room to Read makes the Big Book Swap the new Book Club

Room to Read supports a cause very close to my heart (children’s literacy in the developing world), and is an organisation I am proud to support. Their premise is simple, clear to understand and significant: World change starts with educated children. In recent months, my close group of girlfriends from school – whom I love dearly and who, lucky for me, I still get to see on a regular basis – have started a bit of a book club. It’s basically just another excuse to meet up over a bottle of wine, share good food and a good old gossip … Continue reading Room to Read makes the Big Book Swap the new Book Club

Jack Willy, Jack Wills and what to do when passing off is all in the name of charity

It is no secret to this blog – and to pretty much anyone that knows me – that I am a long-time, ardent fan of Jack Wills. So this evening, when I started to pick up tweets about Jack Willy for the first time – a brand new charity initiative in support of prostate cancer awareness – I initially thought, bravo JW for having enough gumption and banter around their own brand values to create a tongue-in-cheek charity campaign. Or so I thought. After a bit of digging on the site it became apparent that they are ‘BTW, NOT Jack … Continue reading Jack Willy, Jack Wills and what to do when passing off is all in the name of charity

Federer and Nadal get the giggles while Credit Suisse has the last laugh

I spend a good deal of my working life managing the varied personalities of professional sports people, largely in their capacity as some form of brand ambassador. I’m fortunate to work with a host of exceptionally talented and good natured individuals, and for the most part every bit the professional media spokesperson. A media appearance going to plan without a hitch is a rare thing, and whilst we don’t like to laugh at others’ misfortune, this latest video to surface from Credit Suisse of the World’s top two tennis stars is honestly pretty funny. All carefully briefed messages fly out … Continue reading Federer and Nadal get the giggles while Credit Suisse has the last laugh

What is your Digital IQ? Find out and pay it forward

‘Digital IS the future’. I’ve lost count of the amount of times that I’ve heard these words spoken in the last few years. So much so that it’s almost become a meaningless comment on something that is self-evident. Largely because we can conclude digital is the future, if only inasmuch as digital is also the present. Clearly, there is an enormous amount of knowledge to be had out there about working in the digital space, and harnessing the power of digital assets to work better in other more traditional avenues. No longer can we sweep a generalising brush-stroke to divide … Continue reading What is your Digital IQ? Find out and pay it forward

Branson hits Oz for six in Ashes promotions

Looks like Richard Branson‘s up to his old tricks again. This week saw the Virgin Media boss (already renowned for his proactive PR stunts) project an enormous image of himself onto Sydney Harbour Bridge in an effort to rile the Aussies and generate some Ashes-focused press coverage. Successfully it seems with all our national newspapers running with it and national outrage down-under. A little more credible was the substance behind the ‘fifty50’ that subtley adorned the bottom left corner of the image. This refers to Virgin’s pledge to donate £1,000 to charity for every half-century that our England batsmen rack up … Continue reading Branson hits Oz for six in Ashes promotions

Keira causes a stir for domestic violence charity

Since The Duchness, Ms. Knightley seems to have been fairly distant from our screens. But rest assured, soon we will be seeing a lote more of her – even in the breaks. Her latest commercial, a far cry from the sultry glamour of her Chanel shoot, is for the charity Women’s Aid, helping sufferers of domestic violence overcome their victimisation in the home. Naturally, as with the Think! road safety campaigns, the subject matter is fairly graphic, so the subsequent controversy is inevitable, but the result is a powerful message that, along with an A-list celebrity attachment, should rouse considerable … Continue reading Keira causes a stir for domestic violence charity