Catvertising: why more ad agencies need to learn to laugh at themselves

Catvertising is the latest YouTube sensation to ‘go viral’, with creators, Canadian advertising agency John St., undoubtedly now reaping the rewards of global awareness. How did this little 150 second clip gain nearly 1 million views? And what other agency can claim that from what is essentially a promotional video? Quite simply because there is something for everyone: People love the cats, brand-side marketers enjoy the mockery of typical agency showreel videos and every other marketing consultancy around the world is wishing they thought of the idea themselves. In terms of a strategy for new business, this ticks every box: … Continue reading Catvertising: why more ad agencies need to learn to laugh at themselves