Catvertising: why more ad agencies need to learn to laugh at themselves

Catvertising is the latest YouTube sensation to ‘go viral’, with creators, Canadian advertising agency John St., undoubtedly now reaping the rewards of global awareness. How did this little 150 second clip gain nearly 1 million views? And what other agency can claim that from what is essentially a promotional video? Quite simply because there is something for everyone: People love the cats, brand-side marketers enjoy the mockery of typical agency showreel videos and every other marketing consultancy around the world is wishing they thought of the idea themselves. In terms of a strategy for new business, this ticks every box: … Continue reading Catvertising: why more ad agencies need to learn to laugh at themselves

Glee does Fashion’s Night Out

Some inspired promotion from FOX in the US emerged this week. Our favourite Gleeksters are getting their fashion on for a promotional video ahead of the 8th September – the official date for the global Fashion’s Night Out extravaganza. And just 12 days later, the new season of Glee happens to air on the American network. The skit (above) is too short for my liking (please let there be a full-length music video aired at some point, or at least additional break bumpers with out-takes), but some of the production stills give you an idea of the fun had on … Continue reading Glee does Fashion’s Night Out

The Brand Popularity Contest: who won in 2010?

Bloomberg’s Businessweek announced the findings this week of their giant annual survey into brand popularity. Now presented online at Businessweek.com and in the current double issue on news-stands, is the a-z of brand categories and who won Miss/Mr Popularity in 2010. To explain their rationale behind this, a quote from their front page: “Even in our present era of 10,000 niches, mass customization, and the “long tail”—of companies selling fewer items from a far vaster inventory—we are, arguably, governed more than ever by what’s popular. Thanks to the Internet’s ability to rank everything, one can dwell almost exclusively in the … Continue reading The Brand Popularity Contest: who won in 2010?

Oh Oh Oh by The Golf Boys – Farmers Insurance go viral

As far as sponsorship goes, Golf is a pretty cluttered marketplace and one dominated by Financial Services brands and sports apparel. It is rare to see a fairly straight, corporate brand letting go a little bit and doing something fun. So hats (or visors) off to Farmers Insurance, sponsors of the Farmers Insurance Open at Torrey Pines in California, who have done something a little different and all in the name of charidee. PGA Tour players Ben Crane, Rickie Fowler, Bubba Watson, and Hunter Mahan, with just a little help from musician Con Bro Chilli, have created a music video. … Continue reading Oh Oh Oh by The Golf Boys – Farmers Insurance go viral

Angry Birds: LIVE (from T-Mobile)

I have just been sent the best video I have seen from T-Mobile so far – and that includes the phenomenal Royal Wedding dance-off. Who doesn’t love Angry Birds? So who wouldn’t want to play a giant life-sized version in the middle of Barcelona, complete with catapulting birds and exploding pigs? Bring it to London, T-Mobile. Stat. (with thanks to @canary_don for the tip-off) Continue reading Angry Birds: LIVE (from T-Mobile)

The Greatest Movie Ever Sold: Movie Trailer

The Greatest Movie Ever Sold. There are so many reasons why I love the look of this movie, not least: Super Size Me legend, Morgan Spurlock is fronting it. Guaranteed, good honest humour whilst proving a salient, sobering point along the way It is completely self-referential – a film proving its own point that we are over-advertised to through the medium of film and television, whilst acknowledging it wouldn’t exist without that very industry. I just love a good old paradox By the look of the movie posters, he actually manages to convince Californian-based pomegranate juice-makers POM Wonderful to take … Continue reading The Greatest Movie Ever Sold: Movie Trailer

Jack Willy, Jack Wills and what to do when passing off is all in the name of charity

It is no secret to this blog – and to pretty much anyone that knows me – that I am a long-time, ardent fan of Jack Wills. So this evening, when I started to pick up tweets about Jack Willy for the first time – a brand new charity initiative in support of prostate cancer awareness – I initially thought, bravo JW for having enough gumption and banter around their own brand values to create a tongue-in-cheek charity campaign. Or so I thought. After a bit of digging on the site it became apparent that they are ‘BTW, NOT Jack … Continue reading Jack Willy, Jack Wills and what to do when passing off is all in the name of charity

Innocent Knit Big this winter

In terms of brands, there are a few things for me that mark the onset of Christmas. Pret’s Christmas sandwiches, Starbucks’ red cups, and Hellman’s’ sing-along Christmas TV ad to name a few. But not forgetting Innocent smoothies’ adorable bobble hats. I first saw these a couple of years ago and thought it was an inspired (if fairly expensive) piece of product marketing. Completely fitting with the brand personality and creating stand-out on the shelf. This year those happy chaps at Innocent have taken it to a whole new level. Enter, The Big Knit. Some pretty heavy advertising spend must … Continue reading Innocent Knit Big this winter