The Greatest Movie Ever Sold: Movie Trailer

The Greatest Movie Ever Sold. There are so many reasons why I love the look of this movie, not least: Super Size Me legend, Morgan Spurlock is fronting it. Guaranteed, good honest humour whilst proving a salient, sobering point along the way It is completely self-referential – a film proving its own point that we are over-advertised to through the medium of film and television, whilst acknowledging it wouldn’t exist without that very industry. I just love a good old paradox By the look of the movie posters, he actually manages to convince Californian-based pomegranate juice-makers POM Wonderful to take … Continue reading The Greatest Movie Ever Sold: Movie Trailer

Wall Street 2: Product Placement Never Sleeps

I went along to a preview of the Wall Street sequel last night. Enjoyable, certainly, but as ever (brand geek that I am) I was on the look out for product placement and my word was there a lot to choose from. While Brand Cameo provides a very nice summary of all the brands who got screen time, I thought it would be more interesting to visually display which ones had the biggest impact on me. So I created a Wordle to represent them: Now I’m not saying this is based on the average consumer, because I am a brand-obsessed … Continue reading Wall Street 2: Product Placement Never Sleeps

Iron Man 2 & Audi: a feat of brand engineering

Last night, thanks to our lovely friends at Odeon, a colleague took me along to a preview screening of the upcoming blockbuster Marvel smash, Iron Man 2. We had a blast, and could gush extensively about the two hours of quality entertainment: the mind-blowing explosive special effects, the hardcore AC/DC soundtrack and the enviable eye candy factor of every principle cast member (with the possible exception of Mickey Rourke). But instead, as ever I want to talk about the brand stars. The victor for me was Audi – that car manufacturer now ubiquitous it seems across the action movie genre. … Continue reading Iron Man 2 & Audi: a feat of brand engineering

Oscar-winning product placement (from BrandChannel)

Unable to keep my eyes open until 4am on Monday morning, I watched this year’s Oscars in highlight format the following day online, so unfortunately missed out on the network advertising that filled the commercial gaps. I would have been expecting big things though, as according to that endless source of brand information, brands paid around the $1m-per-slot mark to gain a slice of the limelight. Not quite Super Bowl figures, but still a considerable investment. While BrandChannel offers a great summary of these (and most importantly which ones were worth the spend), I always have a greater interest … Continue reading Oscar-winning product placement (from BrandChannel)

90210’s product placement horrors

TV product placement in its various incarnations is something that I love to keep track of. We see it with the greatest presence (and price tag) on the silver screen, but we are starting to see it more and more on the small screen too – especially in American shows targeted at a youth audience. Unfortunately, the more common it becomes, the less sophisticated the methods seem to be. Granted, the US have very different rules on brand presence, but with the recent return of 90210 to E4, I needed to share some screen grabs of a couple of season … Continue reading 90210’s product placement horrors

Landmark decision to lift ban on television product placement

I have been meaning to post on the product placement horrors in one of my fave US teen dramas 90210 for some time, and that post is still forthcoming – but in the meantime, a quick update on recent developments in that area for the UK broadcast market. Ever in the shadow of its more commercially open American cousin, the British broadcasting industry has always been hampered by government guidelines restricting product placement on our TV screens. Not for much longer. Under new legislation announced by the Government on 9 February, product placement will be allowed in UK terrestrial television … Continue reading Landmark decision to lift ban on television product placement