In search of the greatest sports marketing moment

It’s not often that I will post about work-related content here, but the latest debate raging over on Synergy’s blog is actually pretty thought-provoking (well, for those in the sports industry at least). Any sports fans out there remember when Twenty20 was first ‘invented’? Or when Nike burst onto the scene helping Michael Jordan hit his jump shot? Or even, for the veteran fans amongst you, when NFL was first broadcast on our TV screens? Well, whatever you think the biggest moment was, Synergy wants to hear about it. We’ve started a bit of a debate going by naming an … Continue reading In search of the greatest sports marketing moment

Lions rugby ads – the good, the bad and the worst

As we’ve recently been on the topic of brands capitalising on big sporting headlines, I thought it apt to take a look at two Lions rugby-themed ads which caught my eye this week. And for rather different reasons. HSBC, main sponsor of the British & Irish Lions team have thrown a shed-load of their marketing budget at above the line activation of the sponsorship this summer – and rightly so as their main sporting sponsorship property deserves. Amongst a huge range of creatives, sits the ad below, which I just love. It’s simple, brand-warming and conveys their grassroots-rugby-support message brilliantly: (Although … Continue reading Lions rugby ads – the good, the bad and the worst

O’Driscoll adds to the Irish glory with RBS Player of the Championship

So… Grand Slam glory, RBS 6 Nations Champions and now the blue-eyed boy captain of Ireland has yet more silverware to display on his mantlepiece – RBS Player of the Championship. But what makes this one a little special was the fact it was voted for by the fans – 24,000 of them to be exact. Of that 24,000, Brian raked in nearly a third of their votes, only narrowly beating Italy’s Sergio Parisse in the final voting hours. B O’D seemed pretty chuffed with the accolade, but made sure to dedicate his achievement to both the fans and his teammates: … Continue reading O’Driscoll adds to the Irish glory with RBS Player of the Championship

RBS 6 Nations – RBS Player of the Championship

All you rugby fans out there who have spent the last few weeks screaming at the TV/pitch for shocking decisions that affect the whole outcome of the game (officials ganging up on England, blah blah blah…) – now you get the chance to actually make a difference. The RBS 6 Nations press office has thrown open the final vote for RBS Player of the Championship to rugby fans – EVERYONE gets one vote online and you can vote right here. The shortlist, picked by highly knowledgeable and trustworthy former internationals, is:  – Delon Armitage (England)  – Lee Byrne (Wales)  – … Continue reading RBS 6 Nations – RBS Player of the Championship

Wales essai the French on marketing laws

The SA Brain beer brand has once again struck inspired marketing gold in their efforts to evade France’s alcohol ban in sponsorship and advertising. Since the marketing genius of SA dreamt up the replacement of ‘Brawn’ for ‘Brains’ when the Welsh side played in Paris in 2005, the brand has become known for its clever avoidance of the stringent French marketing rules. In this year’s RBS 6 Nations, Wales once again travel to Stade de France for the first Friday night game that the Tournament has ever had, on 27th February. And when they take to the field, this is … Continue reading Wales essai the French on marketing laws

Cipriani: the Italian fashionista

I greatly enjoyed Jim White’s take this morning on Danny Cipriani‘s apparent disregard for concerns of his increasing celebrity lifestyle superseding his rugby priorities. Clearly moving in the right circles during Milan fashion week, Cipriani and his ‘equally lens-wary’ girlfriend found themselves seated in close enough proximity to absorb the glamorous and successful aura of Golden Balls Becks. Mind, the chippy young London Wasps fly-half should note: until they reach the dizzy global heights of Brand Beckham, he may want to focus on his goal-kicking abilities and she on retaining a job for more than six days. Jim White’s comments were worthy … Continue reading Cipriani: the Italian fashionista