“Too many voices and predigested food” – F. Scott Fitzgerald’s words of warning

With the The Great Gatsby love-affair still dominating the zeitgeist, I’ve started digging into some other Fitzgerald titles to see if any could grab me as Gatbsy does, year after year. I was struck whilst reading This Side of Paradise, his first novel, how certain commentaries rung so true to modern life. Almost as if he had a foresight quite remarkably ahead of his time. More likely is that he was able to observe and capture certain society fundamentals that remain true through the generations – a unique talent that contributes to his timeless appeal and long-standing as an American … Continue reading “Too many voices and predigested food” – F. Scott Fitzgerald’s words of warning

Catvertising: why more ad agencies need to learn to laugh at themselves

Catvertising is the latest YouTube sensation to ‘go viral’, with creators, Canadian advertising agency John St., undoubtedly now reaping the rewards of global awareness. How did this little 150 second clip gain nearly 1 million views? And what other agency can claim that from what is essentially a promotional video? Quite simply because there is something for everyone: People love the cats, brand-side marketers enjoy the mockery of typical agency showreel videos and every other marketing consultancy around the world is wishing they thought of the idea themselves. In terms of a strategy for new business, this ticks every box: … Continue reading Catvertising: why more ad agencies need to learn to laugh at themselves

Jack Willy, Jack Wills and what to do when passing off is all in the name of charity

It is no secret to this blog – and to pretty much anyone that knows me – that I am a long-time, ardent fan of Jack Wills. So this evening, when I started to pick up tweets about Jack Willy for the first time – a brand new charity initiative in support of prostate cancer awareness – I initially thought, bravo JW for having enough gumption and banter around their own brand values to create a tongue-in-cheek charity campaign. Or so I thought. After a bit of digging on the site it became apparent that they are ‘BTW, NOT Jack … Continue reading Jack Willy, Jack Wills and what to do when passing off is all in the name of charity

Making the most of spare time

Tom Hodgkinson in today’s Style magazine in the Sunday Times raises some interesting challenges to the way we spend our spare time in the modern world. Are we making the most of it? Or are we squandering what little time we do have to ourselves, falling into the trappings of convenience? His opening lines below and, as they did for me, may ring scarily true: “What do you do in your spare time? Maybe you indulge your precious moments of leisure with a £5 bottle of Chilean Sauvignon blanc and a DVD box set of Mad Men or The Wire. … Continue reading Making the most of spare time

68th Annual Golden Globes – 2011 winners

A night of success for David Fincher’s Facebook movie The Social Network dominated the movie award winners at last night’s ceremony in L.A, including the immensely talented Aaron Sorkin picking up his much-deserved screenplay award. As for the Televisual side of things, Glee stormed it for the second year running, with the adorable Chris Colfer picking up his Best Supporting Actor award on his first nomination: Big congrats to the Brit flying the flag for us – Colin Firth – who walked away with his Best Actor gong for The King’s Speech. MOTION PICTURE CATEGORIES: BEST MOTION PICTURE, DRAMA The … Continue reading 68th Annual Golden Globes – 2011 winners

98 year-old woman shows Bank the true value of customer service

I’ve only just come across this letter, but apparently it was first published in the New York Times about three years ago. Not quite sure why it is undergoing a social media resurgence, but such is the way of the viral. No one seems to know which Bank was the target, nor if it really was a 98 year old woman who wrote it – but as urban myths go, it’s pretty entertaining. And we’ve all been stuck on the end of endless button-pushing automated telephone services – so it’s not hard to imagine. Enjoy… Dear Sir, I am writing … Continue reading 98 year-old woman shows Bank the true value of customer service

Federer and Nadal get the giggles while Credit Suisse has the last laugh

I spend a good deal of my working life managing the varied personalities of professional sports people, largely in their capacity as some form of brand ambassador. I’m fortunate to work with a host of exceptionally talented and good natured individuals, and for the most part every bit the professional media spokesperson. A media appearance going to plan without a hitch is a rare thing, and whilst we don’t like to laugh at others’ misfortune, this latest video to surface from Credit Suisse of the World’s top two tennis stars is honestly pretty funny. All carefully briefed messages fly out … Continue reading Federer and Nadal get the giggles while Credit Suisse has the last laugh

What is your Digital IQ? Find out and pay it forward

‘Digital IS the future’. I’ve lost count of the amount of times that I’ve heard these words spoken in the last few years. So much so that it’s almost become a meaningless comment on something that is self-evident. Largely because we can conclude digital is the future, if only inasmuch as digital is also the present. Clearly, there is an enormous amount of knowledge to be had out there about working in the digital space, and harnessing the power of digital assets to work better in other more traditional avenues. No longer can we sweep a generalising brush-stroke to divide … Continue reading What is your Digital IQ? Find out and pay it forward