Oh Oh Oh by The Golf Boys – Farmers Insurance go viral

As far as sponsorship goes, Golf is a pretty cluttered marketplace and one dominated by Financial Services brands and sports apparel. It is rare to see a fairly straight, corporate brand letting go a little bit and doing something fun. So hats (or visors) off to Farmers Insurance, sponsors of the Farmers Insurance Open at Torrey Pines in California, who have done something a little different and all in the name of charidee. PGA Tour players Ben Crane, Rickie Fowler, Bubba Watson, and Hunter Mahan, with just a little help from musician Con Bro Chilli, have created a music video. … Continue reading Oh Oh Oh by The Golf Boys – Farmers Insurance go viral

The Greatest Movie Ever Sold: Movie Trailer

The Greatest Movie Ever Sold. There are so many reasons why I love the look of this movie, not least: Super Size Me legend, Morgan Spurlock is fronting it. Guaranteed, good honest humour whilst proving a salient, sobering point along the way It is completely self-referential – a film proving its own point that we are over-advertised to through the medium of film and television, whilst acknowledging it wouldn’t exist without that very industry. I just love a good old paradox By the look of the movie posters, he actually manages to convince Californian-based pomegranate juice-makers POM Wonderful to take … Continue reading The Greatest Movie Ever Sold: Movie Trailer

In search of the greatest sports marketing moment

It’s not often that I will post about work-related content here, but the latest debate raging over on Synergy’s blog is actually pretty thought-provoking (well, for those in the sports industry at least). Any sports fans out there remember when Twenty20 was first ‘invented’? Or when Nike burst onto the scene helping Michael Jordan hit his jump shot? Or even, for the veteran fans amongst you, when NFL was first broadcast on our TV screens? Well, whatever you think the biggest moment was, Synergy wants to hear about it. We’ve started a bit of a debate going by naming an … Continue reading In search of the greatest sports marketing moment

Iron Man 2 & Audi: a feat of brand engineering

Last night, thanks to our lovely friends at Odeon, a colleague took me along to a preview screening of the upcoming blockbuster Marvel smash, Iron Man 2. We had a blast, and could gush extensively about the two hours of quality entertainment: the mind-blowing explosive special effects, the hardcore AC/DC soundtrack and the enviable eye candy factor of every principle cast member (with the possible exception of Mickey Rourke). But instead, as ever I want to talk about the brand stars. The victor for me was Audi – that car manufacturer now ubiquitous it seems across the action movie genre. … Continue reading Iron Man 2 & Audi: a feat of brand engineering

Jack Wills Freshers’ Tour, sponsored by… Jack Wills

Just yesterday at Synergy towers, there was some collective musing going on around how the face of sponsorship could change in the next few decades. And that got me thinking about that ever-elusive demographic – the 16-24 year olds – to see how they might be running businesses and consuming media in 25 years’ time. One area of interest is how immune (or not) youth of today have become to brand presence in their everyday lives. Do they reject it (oft-quoted myth)? Do they embrace it (when it suits them)? Do they challenge it to give them added value before giving it their valuable … Continue reading Jack Wills Freshers’ Tour, sponsored by… Jack Wills

Murray HEADs into the quarters… with a new racket

After his epic victory on Centre Court on Monday evening, Andy Murray seems to have given mixed reviews on the now infamous Centre Court roof. While during the match, the humidity clearly affected play, Murray has since expressed his enjoyment of the crowd atmosphere gained by effectively playing indoors. Less positive for his racket sponsor, HEAD, was that half way through a game in the crucial fifth and final set his strings broke, forcing him to play out the rest of the point effectively using a hand-held trampoline. Granted, the conditions may have induced a weakening of the strings beyond … Continue reading Murray HEADs into the quarters… with a new racket

Lions rugby ads – the good, the bad and the worst

As we’ve recently been on the topic of brands capitalising on big sporting headlines, I thought it apt to take a look at two Lions rugby-themed ads which caught my eye this week. And for rather different reasons. HSBC, main sponsor of the British & Irish Lions team have thrown a shed-load of their marketing budget at above the line activation of the sponsorship this summer – and rightly so as their main sporting sponsorship property deserves. Amongst a huge range of creatives, sits the ad below, which I just love. It’s simple, brand-warming and conveys their grassroots-rugby-support message brilliantly: (Although … Continue reading Lions rugby ads – the good, the bad and the worst

Ralph Lauren & the Sony Ericsson WTA Tour: the perfect match

At the delectable Kensington Roof Gardens last night, tennis beauties mixed with the tailored glamour and chiselled jaws of Ralph Lauren’s most handsome ambassadors. To kick-off the pinnacle of the British tennis season at SW19 next week, Ralph Lauren came together with the Sony Ericsson WTA Tour in a perfectly conceived partnership to host the annual WTA’s pre-Wimbledon party in London. Earlier that day, WTA girls got an ultimate Ralph makeover thanks to the racks of the designer’s luxe collections. Venus Williams wore a pre-Fall Black Label platinum satin tuxedo silk dress, while Serena Williams donned a Spring 09 Ralph Lauren Collection gold sequin pants with … Continue reading Ralph Lauren & the Sony Ericsson WTA Tour: the perfect match

Why we heart Jack Wills even more than before

I blog, Tweet and share on Facebook most of the cool stuff I come across on a daily basis. According to Rupert Murdoch, this makes me a ‘digital native’, but whatever label you want to apply, today it totally paid off. As a long-term fan of the Jack Wills brand, my support of the British fashion label has, over the years, transcended both online and offline platforms – along with a lot of my closest friends. We shop with Jack, we party with Jack, and when we do, we tell people about it. Take the annual Varsity Polo tournament at Windsor … Continue reading Why we heart Jack Wills even more than before

Britain’s Next Top Model: Lisa’s New Model Army

Girls, how much are we loving the ad creative for cycle 5 of Britain’s Next Top Model? The TV trailers are a little more boot camp style (click here for a preview), with the final shot in the depths of the forest drawn from a very British battle scene. But the 1940’s wartime honeys in the print ads (as above) are just fabulous. Led by the glam Lisa Snowdon (well, OK she’s no Tyra Banks but she’s probably the best we have to fit the bill), the girls will be landing back on our screens on Living, Mondays at 9pm … Continue reading Britain’s Next Top Model: Lisa’s New Model Army