In search of the greatest sports marketing moment

It’s not often that I will post about work-related content here, but the latest debate raging over on Synergy’s blog is actually pretty thought-provoking (well, for those in the sports industry at least). Any sports fans out there remember when Twenty20 was first ‘invented’? Or when Nike burst onto the scene helping Michael Jordan hit his jump shot? Or even, for the veteran fans amongst you, when NFL was first broadcast on our TV screens? Well, whatever you think the biggest moment was, Synergy wants to hear about it. We’ve started a bit of a debate going by naming an … Continue reading In search of the greatest sports marketing moment

Federer and Nadal get the giggles while Credit Suisse has the last laugh

I spend a good deal of my working life managing the varied personalities of professional sports people, largely in their capacity as some form of brand ambassador. I’m fortunate to work with a host of exceptionally talented and good natured individuals, and for the most part every bit the professional media spokesperson. A media appearance going to plan without a hitch is a rare thing, and whilst we don’t like to laugh at others’ misfortune, this latest video to surface from Credit Suisse of the World’s top two tennis stars is honestly pretty funny. All carefully briefed messages fly out … Continue reading Federer and Nadal get the giggles while Credit Suisse has the last laugh

Murray HEADs into the quarters… with a new racket

After his epic victory on Centre Court on Monday evening, Andy Murray seems to have given mixed reviews on the now infamous Centre Court roof. While during the match, the humidity clearly affected play, Murray has since expressed his enjoyment of the crowd atmosphere gained by effectively playing indoors. Less positive for his racket sponsor, HEAD, was that half way through a game in the crucial fifth and final set his strings broke, forcing him to play out the rest of the point effectively using a hand-held trampoline. Granted, the conditions may have induced a weakening of the strings beyond … Continue reading Murray HEADs into the quarters… with a new racket

Wimbledon brands serve up ace advertising campaigns

Loving the start of Wimbledon this week, as ever, and as players descend on SW19, all sorts of fun advertising begins to emerge. Already, on day 1 of the Tournament, three different Wimbledon-associated companies have made their mark. A big favourite of mine from last year was the Evian outdoor campaign (sorry folks, couldn’t find an image online anywhere annoyingly…) that turned their well-known mountain logo into upside-down strawberries drizzled with cream. Simple but oh-so effective. This year, parent company Danone have apparently gone all out in an effort to make Evian synonymous with British tennis, spending no less than £3m … Continue reading Wimbledon brands serve up ace advertising campaigns

Ralph Lauren & the Sony Ericsson WTA Tour: the perfect match

At the delectable Kensington Roof Gardens last night, tennis beauties mixed with the tailored glamour and chiselled jaws of Ralph Lauren’s most handsome ambassadors. To kick-off the pinnacle of the British tennis season at SW19 next week, Ralph Lauren came together with the Sony Ericsson WTA Tour in a perfectly conceived partnership to host the annual WTA’s pre-Wimbledon party in London. Earlier that day, WTA girls got an ultimate Ralph makeover thanks to the racks of the designer’s luxe collections. Venus Williams wore a pre-Fall Black Label platinum satin tuxedo silk dress, while Serena Williams donned a Spring 09 Ralph Lauren Collection gold sequin pants with … Continue reading Ralph Lauren & the Sony Ericsson WTA Tour: the perfect match

A little bird tells us that Wimbledon is coming

How cool is this? The rather lovely Bluebird restuarant – favourite haunt of the Kings Road brigade on Chelsea’s main thoroughfare – is welcoming Wimbledon in no understated fashion, as always this year. Giant tennis balls, astro flooring and a Wimbledon-themed menu are all on offer, with special champagne cocktails (no doubt garnished with a strawb or two). And, you can follow all the action from SW19 on a giant screen in the forecourt, natch. Game, set and match. Continue reading A little bird tells us that Wimbledon is coming

London Fashion Week glamour for England Women’s Cricket

While England’s male cricketing side suffers from an overdose of sand and severe deprivation of consistent form, their female counterparts back in the UK are indulging in a little fashionista glamour. British designer Paul Costelloe, who will open London Fashion week on February 20, was once again the chosen designer tasked with creating the new formal wear for the England Women’s Cricket team for 2009. © ECB / Christopher Lee Fresh from the press release this morning, the new suits are (apparently) “inspired by ‘Chariots of Fire’, infusing classic English style with chic contemporary cuts using materials such as fine wool crepe … Continue reading London Fashion Week glamour for England Women’s Cricket