In search of the greatest sports marketing moment

It’s not often that I will post about work-related content here, but the latest debate raging over on Synergy’s blog is actually pretty thought-provoking (well, for those in the sports industry at least). Any sports fans out there remember when Twenty20 was first ‘invented’? Or when Nike burst onto the scene helping Michael Jordan hit his jump shot? Or even, for the veteran fans amongst you, when NFL was first broadcast on our TV screens? Well, whatever you think the biggest moment was, Synergy wants to hear about it. We’ve started a bit of a debate going by naming an … Continue reading In search of the greatest sports marketing moment

Landmark decision to lift ban on television product placement

I have been meaning to post on the product placement horrors in one of my fave US teen dramas 90210 for some time, and that post is still forthcoming – but in the meantime, a quick update on recent developments in that area for the UK broadcast market. Ever in the shadow of its more commercially open American cousin, the British broadcasting industry has always been hampered by government guidelines restricting product placement on our TV screens. Not for much longer. Under new legislation announced by the Government on 9 February, product placement will be allowed in UK terrestrial television … Continue reading Landmark decision to lift ban on television product placement

Britain’s Next Top Model: Lisa’s New Model Army

Girls, how much are we loving the ad creative for cycle 5 of Britain’s Next Top Model? The TV trailers are a little more boot camp style (click here for a preview), with the final shot in the depths of the forest drawn from a very British battle scene. But the 1940’s wartime honeys in the print ads (as above) are just fabulous. Led by the glam Lisa Snowdon (well, OK she’s no Tyra Banks but she’s probably the best we have to fit the bill), the girls will be landing back on our screens on Living, Mondays at 9pm … Continue reading Britain’s Next Top Model: Lisa’s New Model Army

Gossip Girl: a powerful weapon of mass consumption

OMG! This coming Wednesday, the wildly successful CW export, Gossip Girl, returns to the UK on ITV2 for its second season. On a personal level, I am beyond excited, but the show is also an excellent example of youth marketing at its best. For those unfamiliar with the show, Gossip Girl is a kind of Cruel-Intentions-meets-SATC for 16-24 year olds. And, for that specific and increasingly hard to reach demographic, it delivers hourly portions of marketing heaven every week for all the brands involved. Firstly, wrapped around each 15 minute slice of the action sits the show’s sponsorship deal. The pairing of Guerlain’s … Continue reading Gossip Girl: a powerful weapon of mass consumption