In search of the greatest sports marketing moment

It’s not often that I will post about work-related content here, but the latest debate raging over on Synergy’s blog is actually pretty thought-provoking (well, for those in the sports industry at least). Any sports fans out there remember when Twenty20 was first ‘invented’? Or when Nike burst onto the scene helping Michael Jordan hit his jump shot? Or even, for the veteran fans amongst you, when NFL was first broadcast on our TV screens? Well, whatever you think the biggest moment was, Synergy wants to hear about it. We’ve started a bit of a debate going by naming an … Continue reading In search of the greatest sports marketing moment

Friends of Friends flock to Carnaby Street

… or at least they will, from tomorrow. In a classic example of inspired experiential marketing, the promoters of the shiny new DVD box-set of every Friends episode *ever*, have opened an actual Central Perk cafe this week in the heart of London’s funky Carnaby Street shopping zone. And all hooked around the 15th anniversary of the hit TV show.   Taking out half page adverts in today’s Metro, thereby guaranteeing almost every Londoner’s attention, WarnerTV advertised the grand opening along with two calls to action: buy the DVD box-set and get yourself a free cup of coffee in the … Continue reading Friends of Friends flock to Carnaby Street

Ralph Lauren & the Sony Ericsson WTA Tour: the perfect match

At the delectable Kensington Roof Gardens last night, tennis beauties mixed with the tailored glamour and chiselled jaws of Ralph Lauren’s most handsome ambassadors. To kick-off the pinnacle of the British tennis season at SW19 next week, Ralph Lauren came together with the Sony Ericsson WTA Tour in a perfectly conceived partnership to host the annual WTA’s pre-Wimbledon party in London. Earlier that day, WTA girls got an ultimate Ralph makeover thanks to the racks of the designer’s luxe collections. Venus Williams wore a pre-Fall Black Label platinum satin tuxedo silk dress, while Serena Williams donned a Spring 09 Ralph Lauren Collection gold sequin pants with … Continue reading Ralph Lauren & the Sony Ericsson WTA Tour: the perfect match