Gossip Girl is back! Oh la la! OMD!

OMD? Oh mon Dieu! Gossip Girl returns to our screens this week on ITV2, and as those regular readers of this blog will know, I’m a bit of a fan of the show. The fashions, the drama, the love/hate relationships… it’s all just so addictive. And this fourth season opens in Paris, with the girls living the high life during summer break and regular audiences on tenterhooks awaiting Chuck’s recovery from the shock last frame of the previous season. Have a peep at the trailer below and set those Sky+ boxes: Wednesday, 9pm, ITV2. Continue reading Gossip Girl is back! Oh la la! OMD!

A Generation X reading of Dangerous Liaisons

Two radically different novels, written over two centuries apart. And yet I found a commonality yesterday that I felt was worth sharing. In Helen Constantine‘s introduction to the Penguin Classics edition of Laclos‘ most notorious and celebrated work, she touches on the aristocratic social pressures felt by Valmonte and Merteuil that prevent them from succombing to any ‘real’ emotion throughout the entirety of the novel. She summarises thus: In that debased society love is viewed as a failing, a weakness, and something to be avoided at all costs. Valmonte’s connection with Tourvel is the closest we get to raw emotion … Continue reading A Generation X reading of Dangerous Liaisons

Olivia Palermo vs Blair Waldorf – let battle commence

How on earth did I not see this before? The City‘s resident ‘social’, Olivia Palermo, is pretty much the real life version of Blair(with the possible exception of the fact that Olivia occupies her time with an occupation that could at least be loosely termed gainful employment…). I mean, physically they are even carbon copies of each other. Both impossibly stunning – beauty that is almost a caricature: the doe-eyed, chocolate-boxy brunette who stuns the Manhattan scene on a daily basis. Anyhoo, imagine pitting the two against each other – who would come out on top? Well the L.A. Times have done … Continue reading Olivia Palermo vs Blair Waldorf – let battle commence

Gossip Girl: a powerful weapon of mass consumption

OMG! This coming Wednesday, the wildly successful CW export, Gossip Girl, returns to the UK on ITV2 for its second season. On a personal level, I am beyond excited, but the show is also an excellent example of youth marketing at its best. For those unfamiliar with the show, Gossip Girl is a kind of Cruel-Intentions-meets-SATC for 16-24 year olds. And, for that specific and increasingly hard to reach demographic, it delivers hourly portions of marketing heaven every week for all the brands involved. Firstly, wrapped around each 15 minute slice of the action sits the show’s sponsorship deal. The pairing of Guerlain’s … Continue reading Gossip Girl: a powerful weapon of mass consumption