Tag: Richard Branson

Brands & Branding, Celebrity, Charity, Cricket, Marketing, PR, Sport1 Comment

Branson hits Oz for six in Ashes promotions

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Looks like Richard Branson‘s up to his old tricks again. This week saw the Virgin Media boss (already renowned for his proactive PR stunts) project an enormous image of himself onto Sydney Harbour Bridge in an effort to rile the Aussies and generate some Ashes-focused press coverage. Successfully it seems with all our national newspapers running with it and national outrage down-under. A little more credible was the substance behind the ‘fifty50’ that subtley adorned the bottom left corner of the image. This refers to Virgin’s pledge to donate £1,000 to charity for every half-century that our England batsmen rack up … Continue reading Branson hits Oz for six in Ashes promotions

Brands & Branding, Celebrity, Fashion & Style, Parties & Social, Sponsorship, Sport, Tennis, Venues3 Comments

Ralph Lauren & the Sony Ericsson WTA Tour: the perfect match

luciebartlett

At the delectable Kensington Roof Gardens last night, tennis beauties mixed with the tailored glamour and chiselled jaws of Ralph Lauren’s most handsome ambassadors. To kick-off the pinnacle of the British tennis season at SW19 next week, Ralph Lauren came together with the Sony Ericsson WTA Tour in a perfectly conceived partnership to host the annual WTA’s pre-Wimbledon party in London. Earlier that day, WTA girls got an ultimate Ralph makeover thanks to the racks of the designer’s luxe collections. Venus Williams wore a pre-Fall Black Label platinum satin tuxedo silk dress, while Serena Williams donned a Spring 09 Ralph Lauren Collection gold sequin pants with … Continue reading Ralph Lauren & the Sony Ericsson WTA Tour: the perfect match

Brands & Branding, Celebrity, Formula 1, Sponsorship, Sport1 Comment

Brawn GP signs up Branson’s Virgin brand

luciebartlett

The news of the above union only reached me this afternoon when having coffee with a friend (rather embarrassingly given that he had just flown in from New York and already had more of a finger on the pulse of the UK news agenda than me…). But what excited me more than the fact that the naked Brawn GP car will finally be clothed in logos and livery this season after all, was the fact that the story was broken exclusively on TimesOnline before anywhere else. Another triumph for UK online media topping the global news agenda. Awesome. Continue reading Brawn GP signs up Branson’s Virgin brand

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When Virgin met WCRS

luciebartlett

  This afternoon, everyone in the Engine building, the London marketing industry and beyond was passing back and forth a letter of complaint to Richard Branson, complaining about the shocking state of the food served on a transatlantic Virgin flight. It is possibly the most hilarious piece of epistolary writing I have ever read. It was sent to me by a friend from a market research agency, who had been sent it by her boss, who’s friend had sent it to her because he knew the author… and the author turned out to sit two floors directly above me in WCRS. Small world huh? Even better, … Continue reading When Virgin met WCRS